Holiday Season Parking Causes the Most Stress for Metro Vancouverites

More than a third of residents say they would be more likely to try a carsharing service if it guaranteed access to parking spots.

Vancouver, BC – Many Metro Vancouverites say parking is the most stressful part of transportation during the holiday season, and more than a third would give carsharing a try to guarantee access to parking spots, according to a new Insights West poll conducted in partnership with Modo, Vancouver’s first and only carsharing co-operative.

In the online survey of a representative sample, Metro Vancouverites say the most stressful experiences getting around during the holiday season are finding parking (73%) and paying for parking (59%), while 49% say having to rely on public transit is stressful and 43% feel the same way about paying for gas.

modoholidays_graphic

In addition, 38% of Metro Vancouverites say they pay more for parking and 37% say they pay more for gas during the holiday season than in other times of the year.

More than a third of Metro Vancouverites (38%) say having guaranteed access to parking spots across the Lower Mainland would make them more likely to try a carsharing service during the holiday season. Residents are also attracted to using a service that includes the cost of gas, insurance and bridge tolls (33%), low overnight rates that make it easy to take a vehicle home and return it the next morning (32%) and using a vehicle where they can fit more stuff than in their regular car (22%).

“Metro Vancouverites appear to be having a tough time with parking during the holidays,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “Some are actively considering carsharing to take advantage of the guaranteed access to parking spots to spend more time shopping and less time parking.”

Furthermore, because of a lack of transportation options, more than a third of Metro Vancouverites (36%) say they decided not to go to an event, three-in-ten (29%) were late and one-in-six (15%) missed the event altogether.

“Our members use carsharing for the convenience and affordability it brings them, which is even more important over the holidays when cost and stress levels tend to rise,” says Selena McLachlan, Director, Marketing & Business Development at Modo. “If a member can grab an SUV after work, park free and load it up with gifts, and not have return the car until morning for as little as $10, I’d say that’s a big help.”

When asked about ways to improve transportation options during the holiday season, more than three-in-four Metro Vancouverites suggest increasing SkyTrain capacity (94%), more buses (93%) and using carsharing services (77%). There is also majority support for having more taxis (74%), free metered-parking for drivers who use carsharing (69%), more designated on-street free parking for carshare vehicles (59%) and more parking for carshare vehicles at malls and plazas (58%).

About Modo:

Modo provides affordable, convenient, inclusive and sustainable access to the most diverse fleet of shared vehicles across the Lower Mainland and Victoria. With over 500 vehicles serving more than 17,000 individual and 400 business members, Modo gets  you all the benefits of having a car, without all the hassles and expense of owning one (or two). To learn more about Modo and to become a member, please visit: www.modo.coop.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

About this release:

Results are based on an online study conducted from December 6 to December 10, 2016, among 601 adult residents of Metro Vancouver. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.8 percentage points. Click to view the detailed data tabulations.

For further information, please contact:

Anthony Casey
Member and Community Engagement Manager, Modo
604-328-5310
anthony.casey@modo.coop

Mario Canseco
Vice President, Public Affairs, Insights West
778-929-0490
mariocanseco@insightswest.com

 

Photograph: GoToVan