We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

One-in-Five Canadians Find Fault with Name and Logo of Edmonton Eskimos

November 16, 2017

In Alberta, only 12% of residents believe the name and logo of the CFL franchise is unacceptable.

Vancouver, BC – In light of several discussions about the use of indigenous... More

British Columbians Would Move Family Day to Third Monday in February

November 8, 2017

Seven-in-ten residents support the change, which would see BC observe the holiday on the same day as seven other Canadian provinces.

Vancouver, BC – Most British Columbians are in favour... More

Community-Based Programs Enhance Seniors’ Lives in the Lower Mainland

November 1, 2017

Seniors aged 65 to 74 are more likely to be spending time on structured and informal activities than their younger and older counterparts.

Vancouver, BC – Seniors who reside in... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

Recent Blog Posts

Omnibus Insights Delivers Actionable Results

November 6, 2017

Besides helping us successfully predict 23 elections in a row, Insights West's weekly Omnibus provides an accurate assessment of public sentiment and impacts... More

Do you have an important question you’d like to ask British Columbians?

June 5, 2017

Omnibus Insights is the perfect vehicle to gauge the opinions of 800 BC residents quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Insights West... More