We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

Few British Columbians know what their financial institution does with their money

December 8, 2017

 

Vancouver, BC – The majority of British Columbians make socially conscious choices in their lives, but when it comes to their financial institution, most never research the type of... More

Half of Working Women in Canada Have Endured Sexual Harassment

December 6, 2017

But fewer than three-in-ten chose to report these incidents to a superior or human resources department.

Vancouver, BC – At a time of enhanced discussions about workplace etiquette and the... More

British Columbia Motorists Set to Repeat Last Year’s Winter Driving Mistakes

November 29, 2017

More than three-in-five drivers don’t feel they have to do anything different for winter driving this year.

Burnaby, BC – BCAA’s latest annual Winter Driving Survey—conducted by Insights West—shows that,... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

Recent Blog Posts

Canadians’ view of residential schools varies by age and region

November 23, 2017

By: Mario Canseco

“Instead of the isolation and neglect of the past, a free and equal chance with children in urban centres.” This is the voice of a male narrator in... More

Omnibus Insights Delivers Actionable Results

November 6, 2017

Besides helping us successfully predict 23 elections in a row, Insights West's weekly Omnibus provides an accurate assessment of public sentiment and impacts... More