We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

Majority of British Columbians (62%) believe a recession is imminent despite a similar number (64%) who feel confident in the stability of Canadian economy

September 17, 2019

BCers’ fears of a recession are casting a negative light on expectations both for the Canadian economy and personal household finances in the future

Vancouver, BC – British Columbians are feeling... More

A significant number of Canadians are considering a more plant-based, less animal-reliant diet, citing concerns over the environment and animal cruelty

August 15, 2019

While only 7% of Canadians currently follow a primarily plant-based diet, a significant number (27%) are considering doing so in the future

Vancouver, BC — Heading into the last weeks... More

Latest “BC Government Report Card” shows approval ratings of Premier Horgan and voter intentions for the NDP hold strong at the two-year anniversary

July 11, 2019

Government receives good marks for the economy, healthcare, and education, but scores poorly on handling pipelines, gas prices, and the continuing opioid crisis.

Sentiments over housing affordability in the province... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

Recent Blog Posts

Insights West Celebrates Its 7th Anniversary!

March 1, 2019

As we celebrate our 7th anniversary of Insights West incorporation, here is a summary of our highlights and achievements that... More

Top 10 Insights From 2018

January 10, 2019

Last year, Insights West polled BC residents on a number of significant issues, culminating in over 30 public press releases on topics as diverse as housing affordability, political leaders,... More