We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

Anxiety Over Housing, Homelessness and Poverty Rises in British Columbia

January 19, 2018

Banning both the grizzly bear hunt and political donations from corporations and unions are the two most popular government decisions.

Vancouver, BC – The level of concern about housing, homelessness... More

Alberta’s Marijuana Framework Gets Positive Reviews from Residents

December 18, 2017

Support for legalizing cannabis increased in the province, but there is little appetite to make other drugs available.

Calgary, AB – Many Albertans are satisfied with the marijuana-related policies recently... More

More Wine Drinkers in British Columbia Enjoying Local Varietals

December 13, 2017

Generation X leads the way in current consumption of BC wine, but Millennials are closing in.

Vancouver, BC – Half of wine drinkers in British Columbia say their preferred wine... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

Recent Blog Posts

Top 10 Insights from 2017

January 12, 2018

Last year, Insights West polled Canadians on several interesting and important issues, culminating in over 50 public press releases on topics as diverse as sexual harassment in the workplace,... More

Outlook 2018: BC NDP faces pressure to deliver on campaign promises

December 19, 2017

By Mario Canseco for Business In Vancouver

The year that is about to end was unlike any other in British Columbia’s political history. A close provincial election... More