We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

Close Call on Electoral Reform: Results Hinge on Last-Minute Voters who are More in Favour of Proportional Representation

December 7, 2018

Those who have cast their votes are evenly split between adopting PR or maintaining the status quo.

Vancouver, BC – As British Columbia’s referendum on electoral reform nears completion, the... More

NHL Press Release

Washington State Residents Excited for an NHL Team; Seattle and Vancouver Fans Looking Forward to Rivalry with the Canucks

December 5, 2018

An NHL rivalry between Seattle and Vancouver could bring major tourism benefits, as hockey fans from both sides of the border claim they’re likely to take a trip to... More

BCAA Cannabis

First holiday party season with legalized cannabis raises road safety concerns

December 4, 2018

A new BCAA survey reveals partygoers’ dangerous misconceptions and plans.

Burnaby, BC – The first holiday season with legalized cannabis could be a dangerous one on BC roads according to... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

Recent Blog Posts

Vote for Insights West – Best Employer

November 15, 2018



Insights West is thrilled to be nominated for a Small Business... More

Major Technology Upgrades at Vancouver Insights Centre

August 8, 2018

Vancouver Insights Centre is excited to announce that we have completed a major investment and technological overhaul that makes it the most technologically advanced in the... More