We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

Young British Columbians Face Onslaught of Financial Burdens in Light of Unaffordable Housing Market

June 7, 2018

Coast Capital Savings and Insights West partner to understand impact of current housing market on province’s youth

Surrey, BC – In the online survey of a representative sample of 820... More

A Majority of British Columbians Oppose the Federal Government’s Decision to Buy the Trans Mountain Pipeline Project, But Now Believe it is More Likely to Get Built

June 1, 2018

Support for the proposed expansion of Kinder Morgan’s Trans Mountain pipeline is holding steady (51%) relative to our last wave in April.

Vancouver, BC – Days before Kinder Morgan’s May... More

Majority of British Columbians Say Rising Gas Prices are Affecting Them Negatively, Many are Making Changes in Their Daily Lives as a Result

May 30, 2018

With the average price of gas in BC reaching record levels, a majority of British Columbians say rising prices are having a negative impact on them personally, and many... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

Recent Blog Posts

Insights West Celebrates its 6th Anniversary!

March 22, 2018

As we celebrate our 6th anniversary, here are some of the highlights and achievements that made this such an incredible year!

1.    Improvements to Vancouver Insights Centre. It’s been... More

Finding that needle in the haystack for your next focus group

February 22, 2018

Having a hard time finding focus group participants? Over the past two years that it has been in operation, Vancouver Insights Centre has hosted hundreds of... More