We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

British Columbians Are Split on Electoral Reform Decision, But FPTP Leads Among Those Who Have Already Mailed in Their Ballot

November 9, 2018

Chinese Canadians favour using First Past The Post over Proportional Representation system for provincial elections.

Vancouver, BC – As British Columbia’s referendum on electoral reform continues, a new Insights West... More

Most Western Canadians Planning to Get the Flu Shot This Season

November 5, 2018

Three-in-four residents believe getting vaccinated helps to protect the vulnerable and is the responsible thing to do.

Vancouver, BC – In spite of misconceptions surrounding flu vaccinations, a new Insights... More

Vast Majority of Metro Vancouver Residents Undecided on Candidates but Most Agree it is Time for Change in Upcoming Municipal Elections

October 15, 2018

Two thirds of Metro Vancouverites are overwhelmed by the number of candidates and are having a difficult time finding meaningful information about them.

Vancouver, BC – With less than a... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

Recent Blog Posts

Major Technology Upgrades at Vancouver Insights Centre

August 8, 2018

Vancouver Insights Centre is excited to announce that we have completed a major investment and technological overhaul that makes it the most technologically advanced in the... More

Insights West Celebrates its 6th Anniversary!

March 22, 2018

As we celebrate our 6th anniversary, here are some of the highlights and achievements that made this such an incredible year!

1.    Improvements to Vancouver Insights Centre. It’s been... More