We are a team of passionate, truth-seeking researchers who question everything to uncover the truth and what is emerging for a diverse set of clients.

Latest News & Press

Vast majority (88%) of BC residents concerned about the environmental impact of single-use plastics, 81% support the Federal Government’s proposed ban

November 21, 2019

But not enough BCers are doing their part to reduce single-use plastic consumption

Vancouver, BC — Single-use plastics do not sit well with BCers. A large majority of people across the... More

BCAA Winter Driving Survey shows British Columbian drivers nervous about winter driving, but not preparing vehicles for bad road conditions

November 13, 2019

Burnaby, BC – BCAA’s Winter Driving Survey released today shows that while a large percentage of British Columbians are nervous about driving in ice and snow, many are still not... More

Our New Brand Look is Here! Get a First Look.

November 4, 2019

Our new brand stands for a fresh and modern approach to market research, and so much more!

After months of rethinking our brand, working with brand strategists and designers, and... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

Recent Blog Posts

Our New Brand Look is Here! Get a First Look.

November 4, 2019

Our new brand stands for a fresh and modern approach to market research, and so much more!

After months of rethinking our brand, working with brand strategists and designers, and... More

Insights West Accurately Calls 2019 Federal Election Results in BC

October 22, 2019

Canadians from coast to coast went to the polls on Monday, October 21, 2019. In British Columbia, 42 seats were up for grabs.

Results from the 2019 Federal Election were... More