We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

English-Speaking Canadians Divided Over New O Canada Lyrics

February 21, 2018

Strong disagreement with the new second line of the national anthem outranks strong agreement by a 2-to-1 margin.

Vancouver, BC – The federal government’s decision to introduce gender-neutral English lyrics... More

Canadians May Dismiss Valentine’s Day, But Many Will Still Observe It

February 13, 2018

Politics and intimacy are among the most contentious issues for Canadian couples.

Vancouver, BC – While four-in-five Canadians currently in a relationship dismiss Valentine’s Day as a “commercial enterprise”, three-in-four... More

Working Canadians Want New Legislation to End the Gender Pay Gap

February 8, 2018

Three-in-four employed women think men and women who do the same job and have the same skill levels are not paid equally.

Vancouver, BC – A significant majority of Canadians... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

Recent Blog Posts

How do Canadians feel about the justice system?

February 19, 2018

By Mario Canseco for National Observer

Four months before the not-guilty verdict in the killing of Colten Boushie ignited concern across Canada, a poll indicated that half... More

Top 10 Insights from 2017

January 12, 2018

Last year, Insights West polled Canadians on several interesting and important issues, culminating in over 50 public press releases on topics as diverse as sexual harassment in the workplace,... More