We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

Most Metro Vancouverites Welcome Pet Sale Prohibition

July 20, 2017

The by-law amendments proposed by Vancouver City Council are regarded as a “good idea” by three-in-four Metro Vancouver residents.

Vancouver, BC – Most residents of Metro Vancouver think Vancouver City... More

Two-in-Five Canadians Tried to Lose Weight Over the Past Year

July 13, 2017

Organic food consumption is more prevalent in British Columbia, while Albertans are more likely to consume a product past its expiry or “Best Before” date.

Vancouver, BC – There is... More

Throne Speech Does Little to Sway British Columbians

June 29, 2017

Several of the proposals included in the document are popular, but many residents doubt the BC Liberal government will implement them.

Vancouver, BC – As the Legislative Assembly prepares for... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

Recent Blog Posts

Do you have an important question you’d like to ask British Columbians?

June 5, 2017

Omnibus Insights is the perfect vehicle to gauge the opinions of 800 BC residents quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Insights West... More

Insights West Accurately Calls BC Election

May 10, 2017

 

This month’s election will go down in the history books as BC’s closest provincial election in a nail-biting, electric conclusion. It was... More