We are a progressive, full-service market research company offering insights-driven research solutions and interpretative analysis through leading-edge tools, normative databases and senior level expertise.

Latest News & Press

Cannabis Consumption on the Rise With Canadians Since Legalization

March 20, 2019

Vancouver, BC – According to a new study called “The Future of Cannabis in Canada” conducted by Insights West for Resonance Consultancy in partnership with Valens GroWorks, there has... More

Climate Change Tops Priority List, But Most Canadians Feel It’s Equally Human-Caused and Natural Cycles

February 11, 2019

53% of Canadians feel that climate change cannot simply be blamed on human activity alone, and there are still 10% of Canadians who believe that climate change is not... More

Economic Confidence is High, but Dark Clouds are on the Horizon Despite Confidence in Personal Finances Being Higher Than Ever

February 1, 2019

Only 8% of British Columbians think the Canadian economy will improve next year.

Vancouver, BC – In our latest economic confidence poll looking at the consumer’s outlook on the Canadian... More

Our Tools

We always strive to better meet the needs of our clients; one of the ways we do that is through innovative tools with a fresh approach. Some of our newer research tools:

Brand Reputation Insights

A low-cost, subscription-based research tool that measures how a company’s brand stacks up against its competition and 400+ other Canadian brands.

Creative Test Insights

Provides organizations the ability to test creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks in a fast, flexible, affordable way.

Employee Satisfaction Insights

Straightforward approach to accurately measuring employee satisfaction (relative to normative benchmarks) and understanding what is helping or hurting an organization’s ability to keep staff.

Video Insights

Video taken by panel members can add a deeper understanding and context to other research, bringing results to life.

Alumni Engagement Insights

Allows post-secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Charitable Giving Insights

A syndicated study that assesses key behaviours and attitudes among the general BC public such as awareness of charities, past donation behaviour, propensity to donate to charities in the future, and attitudes toward charitable giving.

Municipal Citizen Insights

A unique research approach that allows cities to gauge performance and perceptions, and compare their results with residents in other jurisdictions.

Omnibus Insights

The perfect vehicle to gauge the opinions of 800 British Columbians quickly, easily and accurately at a fraction of the cost of a stand-alone project.

Multicultural Panel

Provides faster & more affordable insights into the opinions & perspectives of the Chinese & South Asian populations in Metro Vancouver.

Panel Management

Leverage Insights West’s passion and experience in panel management and focus on what you do best for less investment than panel management software.

Recent Blog Posts

Insights West Celebrates Its 7th Anniversary!

March 1, 2019

As we celebrate our 7th anniversary of Insights West incorporation, here is a summary of our highlights and achievements that... More

Top 10 Insights From 2018

January 10, 2019

Last year, Insights West polled BC residents on a number of significant issues, culminating in over 30 public press releases on topics as diverse as housing affordability, political leaders,... More