December 17, 2012
Technology gifts are the number-one Christmas gift choice among BC adults (20%) and the number-one teen choice (59%) by a significant margin.
Apple products continue to dominate choice share (59% pick the brand as a first choice among 13 items)
Vancouver,... Read more
December 12, 2012
Metro Vancouver residents are satisfied (65%) with the new Port Mann Bridge, but remain divided on bridge tolls (51% in favour / 45% opposed) and plan to change their travel behaviour to avoid the toll.
Vancouver, BC - A fresh... Read more
November 21, 2012
Nearly all (95%) British Columbians donated a median of $200 to a charitable cause or non-profit organization in 2011, and the top brands are BC Cancer Foundation, BC Children’s Hospital Foundation and the Canadian Cancer Society.
Personal belief in... Read more
October 29, 2012
23% of Parents With Teens Say Their Teen Has Been Cyber-Bullied (As Have 8% of Adults)
Vancouver, BC — According to a recent Insights West-6S Marketing study on social media behaviors and attitudes of 504 online BC adults, 48% are... Read more
October 4, 2012
Vancouver, BC -- According to a recent Insights West online public opinion poll of 749 BC adults, three quarters (75%) are aware that their provincial government has been considering privatizing the Liquor Distribution Branch but only 37% support privatization... Read more
August 13, 2012
Vancouver, BC – Steve Mossop is pleased to announce the formation of Insights West, a full-service marketing research company that is dedicated to serving the needs of private and public sector clients in Western Canada. Read more