Blog: 2015

Insights West acquires SmartPoint Research focus group facility – reopens as Vancouver Insights Centre

Acquisition ensures marketers and decision-makers still have access to Vancouver's premier focus group facility. Vancouver, BC — Insights West is pleased to announce that it has acquired one of Vancouver's most highly regarded focus group facilities. Originally operated by SmartPoint... Read more

Ron Cann joins Insights West as SVP, Products and Qualitative Solutions

Insights West, Western Canada’s fastest growing research company adds product and qualitative research focus, appoints Ron Cann SVP, Products and Qualitative Solutions Vancouver, BC - Insights West is pleased to announce the appointment of Ron Cann as Senior Vice President,... Read more

Are all Travellers the Same?

  According to the World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers and $1.53 trillion in global revenues. Insights West was interested in learning more about Canadians' travel behaviour and preferences.... Read more

Super Bowl Ads: Are They Worth it?

Super Bowl. Arguably, it’s the single largest, and most impactful television event in the world every year. Equally sharing the limelight is the advertising associated with it. Last year, marketers spent $521M on 61 brands--often for a single $4.5M... Read more

Historic Night in Alberta

By Mario Canseco The recent provincial election in Alberta afforded Insights West a unique opportunity to review the sentiments of a population that had been governed by the same party for more than four decades. So, what did we learn? First, we... Read more

Alberta voters show they want change on economy, energy files

The sentiment for change was astonishingly high, 82 per cent in the final days of the campaign By Mario Canseco VANCOUVER — The victory of the New Democratic Party in this week’s Alberta election surprised many casual political observers. But voting... Read more

Happy 3rd Birthday Insights West!

Today, we celebrate our 3rd anniversary of incorporation! I’d like to share with you our third annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year. Read more

B.C. wants practicality, not partisanship, on the economy

Budget: Poll shows lower fees for services the biggest priority for both Liberal and NDP voters By: Mario Canseco One of the easiest ways to assess the political divide in B.C. is to ask people what they think about the performance... Read more

2014 Dream Employer

  Insights West, Miles Employment Group and the Vancouver Board of Trade partnered together for a second consecutive year to find out whom British Columbians consider to be the Dream Employers in the province and why.... Read more

Vancouver taxi riders take issue with safety, technology

By Mario Canseco, Vancouver Sun During the holiday season, Vancouverites require taxis more than at any other time of the year. We have holiday parties to get to, relatives and friends to visit, and a need to get to places... Read more

How British Columbians View The Year Ahead

BCBusiness According to the Chinese zodiac, 2015 is the year of the dreaded sheep. Sheep are meek creatures, raised for slaughter—and babies born in the Year of the Sheep, goes the superstition, grow up to be followers rather... Read more

Today’s employees more willing to move on

Better pay and benefits, and more flexible work arrangements, are major factors that could lure your workers away By: Mario Canseco Half of B.C. residents, while not looking for a new job, would consider a new opportunity should it come up,... Read more

What We Learned in 2014

  Smartphones take over our lives, for fun and commerce – Our reliance on technology continues to grow, with almost half of British Columbians saying they used their smartphone to buy something in the past three months—and spending more time... Read more

Vancouver is Ripe for New Transportation Options

  Insights West conducted a second wave of research for Ripe Rides, looking at the experiences of Metro Vancouverites during the month of December 2014. Click here to access the full infographic.   Read more

Albertans agree province should share oil wealth with B.C.

The pressure on Alberta to find a way out for its oil is increasing. By: Mario Canseco Residents of British Columbia and Alberta were recently asked by Insights West about the most important news stories of the year. In B.C., the labour... Read more