News & Press: 2019

Our New Brand Look is Here! Get a First Look.

Our new brand stands for a fresh and modern approach to market research, and so much more! After months of rethinking our brand, working with brand strategists and designers, and making adjustments and plans for all the touchpoints where our... Read more

Insights West Accurately Calls 2019 Federal Election Results in BC

Canadians from coast to coast went to the polls on Monday, October 21, 2019. In British Columbia, 42 seats were up for grabs. Results from the 2019 Federal Election were pretty electric, especially given the dynamics and events leading up... Read more

Conservatives hold the lead in BC as the NDP pushes ahead of Liberals in the final days of 2019 Federal election campaign

Strategic voting firmly in play: Most voters are not voting on a love or loyalty toward a particular party or leader as 26% say it’s a “best of the worst” scenario, 22% to keep another party from winning. Vancouver, BC... Read more

Charitable giving in BC takes a dip as charitable organizations seek ways to connect with and influence donors

Health-related charities get the most support (23%) among causes is BC while online crowd funding makes a mark with younger donors. Vancouver, BC – British Columbians have become somewhat less generous over the past two years when it comes to... Read more

B.C. Parents get C- for safe driving in school zones during first week back to class

Annual BCAA School Zone Safety Survey shows unsafe driving, including speeding and unsafe drop offs/pick ups continues to put kids in danger. Burnaby, BC – B.C. parents get a C- for their driving behaviours in school zones according to this... Read more

Just over half (52%) of BC voters view Justin Trudeau’s face painting past as a “serious” issue ahead of 2019 Federal vote 

Federal Liberal support is holding, but Trudeau’s face painting issue appears to be having a minimal impact on voter intentions. Vancouver, BC – Canadians are going to the polls on Monday, October 21, 2019 for the 43rd federal election and... Read more

Majority of British Columbians (62%) believe a recession is imminent despite a similar number (64%) who feel confident in the stability of Canadian economy

BCers’ fears of a recession are casting a negative light on expectations both for the Canadian economy and personal household finances in the future Vancouver, BC – British Columbians are feeling both confident and shaky when it comes to the Canadian... Read more

A significant number of Canadians are considering a more plant-based, less animal-reliant diet, citing concerns over the environment and animal cruelty

While only 7% of Canadians currently follow a primarily plant-based diet, a significant number (27%) are considering doing so in the future Vancouver, BC — Heading into the last weeks of the summer, don’t be surprised if you see a... Read more

Latest “BC Government Report Card” shows approval ratings of Premier Horgan and voter intentions for the NDP hold strong at the two-year anniversary

Government receives good marks for the economy, healthcare, and education, but scores poorly on handling pipelines, gas prices, and the continuing opioid crisis. Sentiments over housing affordability in the province cool off as environment and climate change anxieties heat up. Vancouver,... Read more

Consumer usage of major social media platforms continues to grow, despite privacy concerns around targeted advertising and news feeds

Weekly usage of social media brands like Facebook (82%), Youtube (63%), and Instagram (39%) continues to grow 81% are worried about the news and information shown to them on social media, and 65% are worried about social media targeted advertising... Read more

More B.C. parents relying on others to drive their kids – New survey shows growing safety concerns

A new BCAA survey reveals misconceptions and misunderstandings over child passenger laws Burnaby, BC – A new survey for BCAA shows that busy B.C. parents are increasingly relying on others to get their kids where they need to go, raising concerns... Read more

Despite significant movement toward equality over the years, responsibility for household decision-making and chores across BC generally follows stereotypical gender roles

Only about half of BC residents in a relationship feel the division of household chores and decision-making is ‘very fair’ with 50% of women feeling that they do more around the house compared to 19% of men. Vancouver, BC –... Read more

Majority of British Columbians Do Not Support Public Funding for Private Schools

BCers also feel strongly that private school employees should be protected by BC Human Rights Code Vancouver, BC – The idea of public funding and subsidies for private schools in British Columbia is being met with disapproval from residents across... Read more

Canadians Alarmed Over the Influence of Social Media in Upcoming Elections

Seven-in-10 worried about social’s influence in voting decisions, with eight-in-10 saying it will directly impact who gets elected in this country. Vancouver, BC – With a federal election just five months away, Canadians are expressing concerns about the influence of... Read more

Online Information Privacy Concerns A Significant Number Of British Columbians

75% of British Columbians are worried about their online financial data, 60% are worried about cameras on their devices, and even 33% cover the cameras on their devices to protect themselves. Vancouver, BC – Our latest Insights West poll shows... Read more

Vancouver Public Library Is Viewed As One Of The Most Valuable Services Vancouver Offers, Yet Most People Don’t Know About Its Most Innovative Programs

Vancouver Public Library is one of the most highly regarded brands in Western Canada, out of Insights West’s 450+ “Brand Reputation Insights” normative database. Almost all (95%) Vancouver residents agree that the Vancouver Public Library is one of the... Read more

BC Residents Are Very Concerned About The Measles Outbreak, But A Sizeable Anti-Vax Segment Exists In BC

Nearly 8-in-10 (79%) of BC Residents are concerned about the measles outbreak, and only 42% are very confident that they are protected. Vancouver, BC – In our latest Insights West poll, the vast majority of BC residents are concerned about... Read more

Cannabis Consumption on the Rise With Canadians Since Legalization

Vancouver, BC – According to a new study called “The Future of Cannabis in Canada” conducted by Insights West for Resonance Consultancy in partnership with Valens GroWorks, there has been a Canadian-wide increase in Cannabis consumption since legalization and... Read more

Climate Change Tops Priority List, But Most Canadians Feel It’s Equally Human-Caused and Natural Cycles

53% of Canadians feel that climate change cannot simply be blamed on human activity alone, and there are still 10% of Canadians who believe that climate change is not happening at all. Vancouver, BC – Highlights from our latest comprehensive... Read more

Economic Confidence is High, but Dark Clouds are on the Horizon Despite Confidence in Personal Finances Being Higher Than Ever

Only 8% of British Columbians think the Canadian economy will improve next year. Vancouver, BC – In our latest economic confidence poll looking at the consumer’s outlook on the Canadian economy for 2019, 64% of BC residents describe the economic... Read more