Chang Song is responsible for all aspects of the Your Insights Multicultural Panel, including panellist recruitment, maintenance, panel health and panellist engagement. Besides helping to successfully build Western Canada’s largest multicultural panel, she also collaborates on all stages of research projects, including questionnaire design, scripting, project monitoring and data analysis. Fluent in Chinese and English, she is also the translator and the point person for Chinese panellists and clients.
Chang is a highly motivated individual with strong marketing research expertise and cultural insights. Prior to joining Insights West, she worked as a Program Analyst at SFU Public Square, and helped to facilitate many productive dialogues of public concern. Chang has also worked for organizations in the States and China, which range from Walt Disney World in Orlando to local businesses in her hometown. With a B.A. in English and International Marketing from Dalian University of Foreign Languages in China, and an M.B.A. from Simon Fraser University, Chang is well equipped with the skills needed to thrive in her role.
After coming to Canada to study five years ago, (no surprise) Chang fell in love with this great country. She enjoys her new life here in a variety of ways: learning and exploring new places and things, reading, travelling and sports.