Don has a knack for blending his financial expertise with an interest in technology-driven professional services, and at Insights West, his guidance and imagination play a critical leadership role. He’s well versed in many aspects of financial leadership, with over 30 years of experience, 21 of which were in the role of CFO in the marketing communications, marketing research, and advertising industry directly. Over his career he’s made a point of demonstrating the value of ethical practices and incorporating the latest technologies – a great fit with Insights West.

Don is a Chartered Accountant and holds a Bachelor of Arts in Economics and Commerce (Simon Fraser University). His skills include strategic planning, change management, team building, and social media – among many others. He is also an Ironman Triathalon vet, and a decorated national hero, a wanna-be golfer, and can often be seen around town scaring kids on his Harley Davidson.