As Vice-President at Insights West, Jane delivers project leadership to clients throughout the region, providing guidance on research design and management, plus analysis, interpretation and advice on implementing the results. She is known for meticulous attention to detail as well as the ability to zoom out to the broader picture of the client’s business context.

For over 20 years, Jane has been designing and implementing research programs for clients in the technology, tourism, telecommunications, energy, financial services, media, education, retail and nonprofit sectors, relying on a broad range of quantitative and qualitative approaches.

Jane lives in Calgary with her husband and gets a kick out of travelling, hiking, snowboarding and competitive ultimate frisbee. And don’t let that 100-pound frame fool you. She is a 4th degree black belt in Tae Kwon Do and has been teaching this martial art for over 25 years.