A graduate of Simon Fraser University’s Business Administration program, Laura coordinates many of Insights West’s communications and interactions with Your Insights panellists, clients and more. The critical function of driving panellist engagement at Your Insights is painstakingly fostered through regular communications and individualized responses, as well as through thorough editing and testing of surveys, timely processing of incentives, and any other interaction that signals to panellists how much we value their participation. Laura’s thoughtful work helps convey this sense of belonging. In addition, Laura helps with other communications and administrative efforts including the monthly Newsletter, raising awareness in the Western business community of new research initiatives, business partnerships and charitable activities Insights West is concerned with.

Since completing her BBA, with concentrations in Marketing and Management and Organization Studies, Laura has become a home-owner, thus giving rein to additional creative and organizational impulses. However she’s not a stay-at-home – Laura loves to travel– to Southeast Asia, Mexico and the Caribbean, enjoying both natural beauty and the delicious cuisines of these destinations. She’s also keen on camping, playing with her dog, softball, video games, board games and painting – not just walls, pictures too!