Here are our Top Ten Reasons why our clients choose Insights West:
Respected Management
- Steve Mossop has been 20+ years in the industry
- Top 40 under 40 winner
- Built Ipsos into the #1 company in the West
- Excellent reputation in the business and research community
- Staff loyalty a priority
Western Focus
- We are focused on the West; we live, eat and breathe this marketplace
- We understand the Western consumer and local business issues
- We are committed to supporting the local business community
- Larger market research companies have no real long-term interest in the West
Our Own Consumer Panel
- One of the largest panels in the West
- Leading-edge software provided by our partner, Toluna
- Enables large-scale studies, hard to reach demographic or geographic categories
- Fast turn-around times
- Unique engagement and incentive program = highest response rate in Canada
- Staged on unique social media and mobile variables
Senior Level Team
- The most senior-level team in Western Canada
- Adept with a broad range of advanced analysis techniques and methodologies
- No bait-and-switch; all clients receive senior-level attention
Normative Databases
- Normative databases for ad testing, brand reputation, creative testing, employee satisfaction, alumni engagement etc.
- Provides context for your results
Cost Advantage
- Reasonable charge-out rates
- Low overheads, nimble operations
- Smart use of resources and methodologies saves $
Powerful Partnerships
- Extensive network within the industry to ‘get stuff done’
- Partner research organizations for national and international data collection
- Positive rapport with local agencies
- Engagement and leadership in local business community (BCAMA, BCAIM, MRIA, EO, VBOT)
Technology Enabled
- Experienced in applications of new methodologies and approaches
- Social media, digital and online-mobile expertise
- Apple-based office environment
- Leading edge deliverables
Corporate Social Responsibility
- Discounted work for non-profits
- 5% of profits to local charitable organizations
- Community volunteer work and involvement in business associations