Here are our Top Ten Reasons why our clients choose Insights West:

Respected Management

  • Steve Mossop has been 20+ years in the industry
  • Top 40 under 40 winner
  • Built Ipsos into the #1 company in the West
  • Excellent reputation in the business and research community
  • Staff loyalty a priority

Western Focus

  • We are focused on the West; we live, eat and breathe this marketplace
  • We understand the Western consumer and local business issues
  • We are committed to supporting the local business community
  • Larger market research companies have no real long-term interest in the West

Our Own Consumer Panel

  • One of the largest panels in the West
  • Leading-edge software provided by our partner, Toluna
  • Enables large-scale studies, hard to reach demographic or geographic categories
  • Fast turn-around times
  • Unique engagement and incentive program = highest response rate in Canada
  • Staged on unique social media and mobile variables

Senior Level Team

  • The most senior-level team in Western Canada
  • Adept with a broad range of advanced analysis techniques and methodologies
  • No bait-and-switch; all clients receive senior-level attention

Normative Databases

  • Normative databases for ad testing, brand reputation, creative testing, employee satisfaction, alumni engagement etc.
  • Provides context for your results

Cost Advantage

  • Reasonable charge-out rates
  • Low overheads, nimble operations
  • Smart use of resources and methodologies saves $

Powerful Partnerships

  • Extensive network within the industry to ‘get stuff done’
  • Partner research organizations for national and international data collection
  • Positive rapport with local agencies
  • Engagement and leadership in local business community (BCAMA, EO, VBOT)

Technology Enabled

  • Experienced in applications of new methodologies and approaches
  • Social media, digital and online-mobile expertise
  • Apple-based office environment
  • Leading-edge deliverables

Strong Industry Sector Expertise

Corporate Social Responsibility

  • Discounted work for non-profits
  • 5% of profits to local charitable organizations
  • Community volunteer work and involvement in business associations