Insights West acquires SmartPoint Research focus group facility – reopens as Vancouver Insights Centre

Acquisition ensures marketers and decision-makers still have access to Vancouver’s premier focus group facility.

Vancouver, BC — Insights West is pleased to announce that it has acquired one of Vancouver’s most highly regarded focus group facilities. Originally operated by SmartPoint Research, the state-of-the-art facility has re-opened as Vancouver Insights Centre (

Located in the heart of Yaletown, the centre is ideal for independent moderators, research companies, agencies or end clients who conduct qualitative research such as focus groups or in-depth-interviews. Vancouver Insights Centre is also available for companies looking for a unique space to hold meetings or workshops.

Ron Cann, Senior Vice President, Products and Qualitative Solutions commented, “Qualitative research is all about that light bulb moment; that magic moment where you observe your customer, your stakeholder or your constituent say something or do something that changes everything. With our new focus group facility, we are excited to be able to provide a facility that can deliver that experience.”

Users of the centre will enjoy its unique Yaletown rustic vibe along with the comfortable modern furniture and decor. The centre’s premium focus group rooms are spacious with plenty of room and wall space to run the most creative moderation exercises. Ample client lounges and observation rooms can host up to fifteen people and feature fully stocked bar fridges, sweet, savoury and health-conscious snacks, comfortable lounge chairs and workstations.

Services available at the centre include facility rental, participant recruitment, senior-level moderation, simultaneous translation, and project management. Participants can be drawn from a variety of sources, including the Your Insights Panel; one of the largest, and freshest panels in BC, including the largest multicultural panel in Western Canada.

Insights West president Steve Mossop said, “We are very excited about the growth of Insights West over the past three years. Having the opportunity to open our own qualitative research facility represents another strategic building block in fulfilling our goal to be the largest full-service research firm in Western Canada. We are also pleased to announce that our office in Gastown will be relocating to Yaletown early in the new year, and we look forward to our adventures in our new neighbourhood in 2016.”

For more information, including photos of the facility, please visit:

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

To request more information about our facility, including room availability and reservations, please contact:

Ron Cann
Senior Vice President, Products and Qualitative Solutions
(604) 908-1546

Vancouver Insights Centre
1140 Homer Street – Third Floor
Vancouver, BC V6B 2X6