Insights West’s Innovative Approach for The Alzheimer Society of B.C.

The number of charitable, not for profit organizations across Canada is increasing, and charitable organizations are facing stricter competition for their funding dollars. This is no exception for The Alzheimer Society of B.C., the only province-wide non-profit organization dedicated to helping people concerned with or facing dementia have the confidence and skills to maintain quality of life.

To assist The Alzheimer Society of B.C. with its strategic marketing and communications planning, Insights West has designed an innovative research program with three phases:

  • Phase 1: Qualitative focus groups with charitable organization donors in Vancouver and Kelowna.
  • Phase 2: Online survey with The Alzheimer Society of B.C donors
  • Phase 3: Online survey with charitable organization donors in B.C.

The main objectives of the study are to better understand the behaviour, motivations and attitudes of charitable donors and assess donors’ awareness and perceptions of The Alzheimer Society of B.C.

Focus groups were held with charitable organization donors in Vancouver and Kelowna to provide a deep dive into the motivations and attitudes towards charitable giving and perceptions of charitable organizations.

Phase 2 launched online to the Society’s donors with the intent to better understand the needs and preferences of its most supportive base. The final phase will consist of a broader B.C.-wide online survey to gauge the public perception and awareness about Alzheimer’s disease and other dementias.

Results from the study will provide The Alzheimer Society of B.C. with valuable information on motivations and barriers to donating, competitive donor behaviour and public perceptions.

Recognizing the financial constraints that too often prevent non-profit organizations from gathering much-needed market information, Insights West proposed an innovative approach. Online survey participants were invited to join the new “Your” panel, expected to be the largest research panel in Western Canada by 2013. For each participant who joins the panel Insights West makes a donation to the Society for future research. Per the Society’s privacy policy, no contact information for online survey participants were provided to Insights West. Acceptance of the panel invitation is on a voluntary basis.

At Insights West, we believe we are fortunate in our lives to be able to experience everything that we do. That’s why 5% of our profits are designated to the charities we support and why we dedicate time to supporting local causes.

Please contact us for more information on how we can assist your organization in addressing its marketing challenges.

For more information, contact:
Jane Ha-Trapp
Vice President, Insights West