Ron Cann joins Insights West as SVP, Products and Qualitative Solutions

Insights West, Western Canada’s fastest growing research company adds product and qualitative research focus, appoints Ron Cann SVP, Products and Qualitative Solutions

Vancouver, BC – Insights West is pleased to announce the appointment of Ron Cann as Senior Vice President, Products and Qualitative Solutions. Ron will be responsible for the growth and development of Insights West’s suite of research products, as well as assuming the leadership role of Insights West’s qualitative (focus group) research offering.

Ron has served as a key advisor to business leaders of start-ups, small enterprises, as well as public and private corporations for over two decades.  Ron most recently served as Vice President of Marketing & Communications at Qtrade Financial Group, an award-winning national brokerage firm, and has held various senior marketing roles in organizations such as Central 1, Karo Group, and North Shore Credit Union.

“We are pleased to welcome Ron to our team,” says Steve Mossop, President of Insights West. “Developing our suite of affordable research tools is a critical area of growth for us. We also see significant opportunities in the development of qualitative research—both online bulletin boards as well as traditional focus groups. We are very excited to have Ron join the team to help lead that.”

Insights West has been developing several research tools over the past two years, and the norms for our two flagship products Brand Reputation Insights and Creative Test Insights, have been created via surveys with tens of thousands of respondents .

  • Brand Reputation Insights is a unique research approach that provides an affordable means of tracking a company’s brand reputation on fifteen different dimensions relative to 250+ other brands in the local and national marketplace.
  • Creative Test Insights is a research tool that allows companies to test their early or in-market creative (TV, radio, print, digital), and get quantitative feedback against normative benchmarks.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

For further information, please contact:

Steve Mossop
President, Insights West
(778) 891-4762
stevemossop@insightswest.com