Insights West

Category: Blog

Insights West Celebrates its 6th Anniversary!

March 22, 2018
As we celebrate our 6th anniversary, here are some of the highlights and achievements that made this such an incredible year! 1.    Improvements to Vancouver Insights Centre. It’s been a little over two years since Insights West took ownership... Read more

Finding that needle in the haystack for your next focus group

February 22, 2018
Having a hard time finding focus group participants? Over the past two years that it has been in operation, Vancouver Insights Centre has hosted hundreds of groups and seen its fair share of challenging recruitments. We’ve... Read more

How do Canadians feel about the justice system?

February 19, 2018
By Mario Canseco for National Observer Four months before the not-guilty verdict in the killing of Colten Boushie ignited concern across Canada, a poll indicated that half of Canadians believe the justice system has not done enough... Read more

Top 10 Insights from 2017

January 12, 2018
Last year, Insights West polled Canadians on several interesting and important issues, culminating in over 50 public press releases on topics as diverse as sexual harassment in the workplace, trophy hunting, marijuana legalization, social media habits, housing affordability, diet,... Read more

Outlook 2018: BC NDP faces pressure to deliver on campaign promises

December 19, 2017
By Mario Canseco for Business In Vancouver The year that is about to end was unlike any other in British Columbia’s political history. A close provincial election ultimately gave us two speeches from the throne, a government... Read more

Vancouver Insights Centre Celebrates its 2nd Anniversary

November 28, 2017
Two years ago, Insights West took ownership of one of Vancouver’s most highly regarded focus group and meeting facilities, re-branding and re-opening it as Vancouver Insights Centre. Several improvements to the Centre have been made this... Read more

Canadians’ view of residential schools varies by age and region

November 23, 2017
By: Mario Canseco “Instead of the isolation and neglect of the past, a free and equal chance with children in urban centres.” This is the voice of a male narrator in a March 1955 CBC television piece about Canada’s residential schools. Since that... Read more

Omnibus Insights Delivers Actionable Results

November 6, 2017
Besides helping us successfully predict 23 elections in a row, Insights West's weekly Omnibus provides an accurate assessment of public sentiment and impacts several decisions in our community. Here are some examples of... Read more

Don’t Let Semantics Stop Momentum on Child Care

September 22, 2017
By: Mario Canseco The early days of a new government are always tough. There are many choices at hand, decisions to be made and voters to please. In the case of B.C., the agreement between the province’s NDP and the... Read more

Do you have an important question you’d like to ask British Columbians?

June 5, 2017
Omnibus Insights is the perfect vehicle to gauge the opinions of 800 BC residents quickly, easily and accurately at a fraction of the cost of a stand-alone project. Insights West has successfully predicted 23 election outcomes using our... Read more

Insights West Accurately Calls BC Election

May 10, 2017
  This month’s election will go down in the history books as BC’s closest provincial election in a nail-biting, electric conclusion. It was also a significant night for Insights West, because once again,... Read more

Five Things to Ponder When Looking at Polls

April 10, 2017
By Mario Canseco 1) “A snapshot” A public opinion poll is not predictive of behaviour that will take place a week, a month or a year later. Pollsters track perceptions of residents on a wide range of issues every day, both... Read more

Insights West Celebrates its 5th Anniversary!

March 1, 2017
  Today, we celebrate our 5th anniversary of our date of incorporation! Here’s our fifth annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year. 1.    Strong growth. This past year, we grew... Read more

Vancouver Insights Centre Opens BC’s Most Innovative New Focus Group Room

February 9, 2017
We are excited to announce that we have recently constructed and opened a brand new focus group room that truly is one of a kind in British Columbia. Several features about our addition are unique and make us stand... Read more

Top 10 Insights from 2016

January 13, 2017
Every year, Insights West publishes approximately 50 public press releases on topics as diverse as municipal and provincial elections, bridge tolls, bike lanes, charitable giving, gas-fracking, road safety, housing affordability, employee satisfaction, social media trends, and many other topics.... Read more

Vancouver Insights Centre celebrates its first anniversary!

November 17, 2016
A year ago, Insights West took ownership of one of Vancouver’s most highly regarded focus group and meeting facilities, re-branding it and re-opening it as Vancouver Insights Centre.... Read more

Insights West Wins BCAMA Marketing Excellence Award in Public Relations

November 9, 2016
In 2013, every public opinion survey predicting the outcome of the provincial election in British Columbia saw a victory for the New Democratic Party (NDP). When the results came in, and the BC Liberals again formed the government, the... Read more

Brand Reputation Insights – Case Study with BC Children’s Hospital Foundation

October 28, 2016
  Recently we interviewed Debora Sweeney at BC Children’s Hospital Foundation to chat about what they have learned through using our Brand Reputation Insights tool to assess their brand. IW: What... Read more

Focus Group Services Continue to Expand

October 3, 2016
It’s hard to believe but our very own focus group facility, Vancouver Insights Centre, has been open for almost a full year. Equally important as has having 5-star service and the best facility in the city, is making... Read more

Presentation to the Special Committee on Electoral Reform

September 30, 2016
Mario Canseco Thank you for inviting me to this session. I have worked as a public opinion researcher for the past 13 years, first as an observer and collator of publicly available surveys at the University of British Columbia, and... Read more