Category: Consumer Research

A Third of Canadian Social Media Users Have Encountered “Fake News”

Most time is spent on Facebook, but YouTube, Snapchat and Instagram are growing—particularly with young adults. Vancouver, BC – A surge in usage of Instagram and Snapchat across Canada, a worrying incidence of “fake news” and a high level of... Read more

Metro Vancouverites Support Deposit-Refund Program for Coffee Cups

Only one in every four cups of coffee or tea poured in Metro Vancouver stores goes into a personal reusable container. Vancouver, BC – Residents of Metro Vancouver have not fully embraced the concept of personal reusable containers for coffee... Read more

Two-in-Five Canadians Tried to Lose Weight Over the Past Year

Organic food consumption is more prevalent in British Columbia, while Albertans are more likely to consume a product past its expiry or “Best Before” date. Vancouver, BC – There is a sizeable gender gap in Canada when it comes to... Read more

Banff, Vancouver and Victoria Are “Most Appealing” for Canadian Travellers

Calgary joins Toronto, Ottawa and Montreal as places Canadians will actually visit in the next six months. Vancouver, BC – As the country marks its 150th birthday, Canadians look at three destinations in the West as the most attractive places... Read more

Half of Albertans Do Not Tip At All After Bad Restaurant Service

For “average” service at a sit-down establishment, most residents would tip 10% to 14%. Calgary, AB – Half of Albertans say there are circumstances in which food servers should not be tipped at all, a new Insights West poll has... Read more

Canadian Economy Viewed Favourably, But Regional Disparities Persist

Seven-in-ten Canadians expect to pay more for groceries and gasoline in the next six months. Vancouver, BC – While most Canadians believe the national economy is currently in good shape, residents of Ontario and Alberta are unmistakably more fretful about... Read more

One Third of British Columbians Leave No Tip for Bad Service

Good service at a sit-down restaurant bumps most tips in the province to the 15% to 19% threshold. Vancouver, BC – A third of British Columbians refuse to tip at restaurants where they perceive to have received bad service, but... Read more

Almost Half of Canadians Are Likely to Boycott Trump Products

Canadians are spending more time discussing American politics with their family, friends and co-workers than domestic issues. Vancouver, BC – As the sons of the President of the United States arrive in Vancouver for the opening of a new hotel... Read more

B.C. Kids at Risk from Second-Hand Child Car Seats and Installation Mistakes

Only one-in-four drivers have had their child car seat checked by a certified expert. Burnaby, BC – A new BCAA survey reveals many parents in British Columbia take risks when transporting their kids, such as using a second-hand child car... Read more

Albertans Support Banning Door-to-Door Sales of Home Energy Products

Only a third of residents have not dealt with salespeople at their doorstep in the past four years. Calgary, AB – Residents of Alberta are decidedly on side with the provincial government’s decision to ban door-to-door sales of home energy... Read more

British Columbians Have Higher Economic Confidence in 2017

The proportion of British Columbians who expect higher gasoline prices has doubled (from 39% to 81%) since January 2016. Vancouver, BC – Three-in-five British Columbians believe the provincial economy is doing well, but four-in-five are expecting higher costs for groceries... Read more

New survey shows British Columbians back travelling after weak dollar and high living costs kept them grounded for a few years

Burnaby, BC – A new BCAA survey shows that, after staying home for a few years, British Columbians are venturing outside of the province and travelling again with longer trips being the trend for the year. According to the BCAA... Read more

Holiday Season Parking Causes the Most Stress for Metro Vancouverites

More than a third of residents say they would be more likely to try a carsharing service if it guaranteed access to parking spots. Vancouver, BC – Many Metro Vancouverites say parking is the most stressful part of transportation during... Read more

Canadian Concertgoers Frustrated With Ticket Scalping Bots

Almost nine-in-ten would welcome fines or jail time for scalpers who are caught using computer programs to purchase tickets. Vancouver, BC – Three-in-ten Canadians who attend concerts have been unable to buy tickets to the performance of their choice, and... Read more

Weak Loonie, Economy Are Affecting Travel Plans Among Canadian Travellers

Only 18% of Canadian leisure travellers say their trips will not be impacted at all by the state of the national currency. Calgary, AB – Four-in-five Canadian travellers feel the weakness of the national currency is a reason to rethink... Read more

Economic Concerns and Frugality Hit British Columbia

The perception of the state of the provincial economy has fallen by 21 points since November 2014. Vancouver, BC – British Columbians are not as buoyant about the state of the provincial economy as they were 13 months ago, and... Read more

Gifts and Decorations Are Top Holiday Activities in Western Canada

A majority of British Columbians and Albertans will send cards, but fewer plan to attend a religious service. Vancouver, BC – Most residents of British Columbia and Alberta have been busy buying gifts and putting up decorations, but fewer are... Read more

Black Friday Evokes Mixed Feelings in British Columbia and Alberta

More than two-thirds of residents say the deals are “not that great”, but those aged 18-to-34 are more likely to make purchases this Friday. Vancouver, BC – While most residents of British Columbia and Alberta are not planning to take... Read more

Most Metro Vancouverites Think Car Sharing Options Will Reduce Traffic Congestion

BCAA launches Evo: a new one-way car sharing service and Vancouver’s first all hybrid, five-passenger fleet to suit B.C. lifestyle. Burnaby, B.C. – Today, BCAA launches Evo Car Share, Vancouver’s only pick-up and drop-off anywhere car sharing service to offer... Read more

Western Canadians Are Heavily Involved in Helping Charities

Three-in-ten donors in British Columbia and Alberta will be unable to claim any of their donations in a tax return. Vancouver, BC – A new Insights West syndicated study—Charitable Giving Insights—shows that residents of Alberta and British... Read more