Category: Consumer Research

Most Western Canadians Planning to Get the Flu Shot This Season

Three-in-four residents believe getting vaccinated helps to protect the vulnerable and is the responsible thing to do. Vancouver, BC – In spite of misconceptions surrounding flu vaccinations, a new Insights West poll conducted on behalf of London Drugs has found... Read more

British Columbians are Split on Whether Canada and BC are Ready for Recreational Marijuana Legalization

While residents are supportive of the tax revenues, decriminalization, new jobs and safety controls that marijuana legalization will bring, they are very concerned about addiction, impaired driving and unwanted second-hand smoke. Vancouver, BC – According to the latest Insights West... Read more

Smartphones Overtake Television in Weekly Hours Viewed and Play an Increasingly Important (and Addictive) Part in the Lives of British Columbians

21% admit to being addicted to their Smartphone, and overall weekly usage has increased 20% since 2014. Vancouver, BC – Two-thirds of British Columbians (66%) say their smartphone plays a very important part in their lives, a significantly higher majority... Read more

Metro Vancouver Residents Believe Region is in the Midst of a Major Housing Crisis

Foreign home buyers, population growth, shadow flipping and money laundering are seen as the primary causes. Vancouver, BC – Metro Vancouver residents overwhelmingly agree that the region is facing a housing crisis and largely blame foreign home buyers, local population... Read more

Young British Columbians Face Onslaught of Financial Burdens in Light of Unaffordable Housing Market

Coast Capital Savings and Insights West partner to understand impact of current housing market on province’s youth Surrey, BC – In the online survey of a representative sample of 820 British Columbians, it is clear young people in the province... Read more

Majority of British Columbians Say Rising Gas Prices are Affecting Them Negatively, Many are Making Changes in Their Daily Lives as a Result

With the average price of gas in BC reaching record levels, a majority of British Columbians say rising prices are having a negative impact on them personally, and many have adjusted their driving and spending habits to compensate for... Read more

Parents think more expensive, products and accessories make car travel with their children safer

  Burnaby, BC – A new BCAA survey shows that parents think they need to spend big dollars to keep their children safer in the car, concerned BCAA wants to see more learning and less spending from parents. The BCAA Child... Read more

Young British Columbians Committed to Giving Back to Their Community

A solid majority of young British Columbians (18-29 years old) place considerable importance on giving back to their community through volunteering and making charitable donations. Vancouver, BC – In celebration of the 5th anniversary of their Youth Get It™ Community... Read more

Variety, Time and Money Are Crucial for Canadian E-commerce Enthusiasts

Most Canadians who shun e-commerce say they can’t tell the quality of a product during an online purchase. Vancouver, BC – Almost half of Canadians are purchasing products or services online on a monthly basis at the very least, claiming... Read more

Canadians May Dismiss Valentine’s Day, But Many Will Still Observe It

Politics and intimacy are among the most contentious issues for Canadian couples. Vancouver, BC – While four-in-five Canadians currently in a relationship dismiss Valentine’s Day as a “commercial enterprise”, three-in-four plan to celebrate the occasion tomorrow, a new Insights West... Read more

More Wine Drinkers in British Columbia Enjoying Local Varietals

Generation X leads the way in current consumption of BC wine, but Millennials are closing in. Vancouver, BC – Half of wine drinkers in British Columbia say their preferred wine is produced in the province, and two-in-five say they are... Read more

Few British Columbians know what their financial institution does with their money

  Vancouver, BC – The majority of British Columbians make socially conscious choices in their lives, but when it comes to their financial institution, most never research the type of businesses or organizations it funds, according to a new Vancity... Read more

A Third of Canadian Social Media Users Have Encountered “Fake News”

Most time is spent on Facebook, but YouTube, Snapchat and Instagram are growing—particularly with young adults. Vancouver, BC – A surge in usage of Instagram and Snapchat across Canada, a worrying incidence of “fake news” and a high level of... Read more

Metro Vancouverites Support Deposit-Refund Program for Coffee Cups

Only one in every four cups of coffee or tea poured in Metro Vancouver stores goes into a personal reusable container. Vancouver, BC – Residents of Metro Vancouver have not fully embraced the concept of personal reusable containers for coffee... Read more

Two-in-Five Canadians Tried to Lose Weight Over the Past Year

Organic food consumption is more prevalent in British Columbia, while Albertans are more likely to consume a product past its expiry or “Best Before” date. Vancouver, BC – There is a sizeable gender gap in Canada when it comes to... Read more

Banff, Vancouver and Victoria Are “Most Appealing” for Canadian Travellers

Calgary joins Toronto, Ottawa and Montreal as places Canadians will actually visit in the next six months. Vancouver, BC – As the country marks its 150th birthday, Canadians look at three destinations in the West as the most attractive places... Read more

Half of Albertans Do Not Tip At All After Bad Restaurant Service

For “average” service at a sit-down establishment, most residents would tip 10% to 14%. Calgary, AB – Half of Albertans say there are circumstances in which food servers should not be tipped at all, a new Insights West poll has... Read more

Canadian Economy Viewed Favourably, But Regional Disparities Persist

Seven-in-ten Canadians expect to pay more for groceries and gasoline in the next six months. Vancouver, BC – While most Canadians believe the national economy is currently in good shape, residents of Ontario and Alberta are unmistakably more fretful about... Read more

One Third of British Columbians Leave No Tip for Bad Service

Good service at a sit-down restaurant bumps most tips in the province to the 15% to 19% threshold. Vancouver, BC – A third of British Columbians refuse to tip at restaurants where they perceive to have received bad service, but... Read more