Category: Corporate Communications

Hawaiians Dangerously Unprepared for a Catastrophic Event

Almost two thirds of residents lack a written plan, a meeting place and a designated shelter in the event of an actual emergency. Honolulu, HI – Less than a month after an alert sent shockwaves through the State of Hawaii,... Read more

More Wine Drinkers in British Columbia Enjoying Local Varietals

Generation X leads the way in current consumption of BC wine, but Millennials are closing in. Vancouver, BC – Half of wine drinkers in British Columbia say their preferred wine is produced in the province, and two-in-five say they are... Read more

Few British Columbians know what their financial institution does with their money

  Vancouver, BC – The majority of British Columbians make socially conscious choices in their lives, but when it comes to their financial institution, most never research the type of businesses or organizations it funds, according to a new Vancity... Read more

British Columbia Motorists Set to Repeat Last Year’s Winter Driving Mistakes

More than three-in-five drivers don’t feel they have to do anything different for winter driving this year. Burnaby, BC – BCAA’s latest annual Winter Driving Survey—conducted by Insights West—shows that, despite many motorists experiencing a winter driving incident last year,... Read more

Personal Connection Defines Charitable Giving in British Columbia

Three-in-ten residents have recently donated to health and health care-related organizations. Vancouver, BC – British Columbians are more likely to make a financial donation to charities that they have established a personal connection with, according to the Read more

Drivers Putting Roadside Workers’ Lives at Risk in British Columbia

Law breaking, rubbernecking and speeding are some of the unsafe behaviours reported. Burnaby, BC – Summer is high season for vehicle breakdowns and a new survey— commissioned by BCAA and conducted by Insights West—shows that unsafe driver behaviours and ambivalence... Read more

City of Vancouver Tops List of Metro Vancouver Dream Employers

Working relationships with colleagues and supervisors cited as highest sources of satisfaction among employees. Vancouver, B.C. – The third annual “Dream Employer” poll of 2,000+ Metro Vancouver residents, conducted by Insights West in partnership with Miles Employment Group... Read more

Western Canadians Are Heavily Involved in Helping Charities

Three-in-ten donors in British Columbia and Alberta will be unable to claim any of their donations in a tax return. Vancouver, BC – A new Insights West syndicated study—Charitable Giving Insights—shows that residents of Alberta and British... Read more

Two Thirds of British Columbians Have Dealt with a “Terrible Boss”

Most current bosses or managers are rated favourably, but many residents recall facing stubbornness, arrogance and even sexual harassment at the workplace. Vancouver, BC – The second annual “Dream Employer” poll, conducted by Insights West in partnership with Read more

British Columbians Ponder Their “Dream Employers”

Better compensation, flexibility and medical benefits would move British Columbians to join a new company. Vancouver, BC – The second annual “Dream Employer” poll, conducted by Insights West in partnership with Miles Employment Group and the Read more

A Shocking Number of Small Business Owners in BC Do Not Have a Business Plan

  Vancouver, BC – In conjunction with the start of Small Business Month, results of a recent poll conducted among 459 small business owners in British Columbia by Insights West and Small Business BC, reveal a stunning fact that more... Read more

Insights West Launches Western Canada’s largest Multicultural Panel

First poll launched shows comparisons of life in Canada to home country Insights West is pleased to announce the launch of Your Insights Multicultural Panel—a market research online community of 2,100+ British Columbians of Chinese and South Asian ethnic heritage.... Read more

Eagle Ridge Hospital Scores Highly Among Tri-Cities Residents

Large majorities of residents consider Eagle Ridge their “community hospital” and support plans for expansion. Vancouver, BC – Residents of British Columbia’s Tri-Cities show a high level of identification with their community hospital, and large support for its expansion plans... Read more

Mario Canseco Joins Insights West as VP of Public Affairs

Mario Canseco Joins Insights West as Vice President of its Public Affairs Division Vancouver, BC —  Insights West is pleased to announce that Mario Canseco, former spokesperson and polling analyst for Angus Reid Public Opinion and Vision Critical has joined Insights... Read more

Steve Mossop Launches Insights West, a new full-service Marketing Research Company based in Western Canada

Vancouver, BC – Steve Mossop is pleased to announce the formation of Insights West, a full-service marketing research company that is dedicated to serving the needs of private and public sector clients in Western Canada. Read more