Category: Lifestyle Research

Canadians May Dismiss Valentine’s Day, But Many Will Still Observe It

Politics and intimacy are among the most contentious issues for Canadian couples. Vancouver, BC – While four-in-five Canadians currently in a relationship dismiss Valentine’s Day as a “commercial enterprise”, three-in-four plan to celebrate the occasion tomorrow, a new Insights West... Read more

Working Canadians Want New Legislation to End the Gender Pay Gap

Three-in-four employed women think men and women who do the same job and have the same skill levels are not paid equally. Vancouver, BC – A significant majority of Canadians who currently work believe it is time to establish new... Read more

Hawaiians Dangerously Unprepared for a Catastrophic Event

Almost two thirds of residents lack a written plan, a meeting place and a designated shelter in the event of an actual emergency. Honolulu, HI – Less than a month after an alert sent shockwaves through the State of Hawaii,... Read more

Prospect of CFL Team in Atlantic Canada Excites Residents of Halifax

Half of the city’s residents are in favour of using public funds to build a multi-purpose stadium for the new franchise. Halifax, NS – Many residents of Halifax are looking forward to the Canadian Football League (CFL) establishing a team... Read more

Alberta’s Marijuana Framework Gets Positive Reviews from Residents

Support for legalizing cannabis increased in the province, but there is little appetite to make other drugs available. Calgary, AB – Many Albertans are satisfied with the marijuana-related policies recently introduced by the provincial government, a new Insights West poll... Read more

More Wine Drinkers in British Columbia Enjoying Local Varietals

Generation X leads the way in current consumption of BC wine, but Millennials are closing in. Vancouver, BC – Half of wine drinkers in British Columbia say their preferred wine is produced in the province, and two-in-five say they are... Read more

Few British Columbians know what their financial institution does with their money

  Vancouver, BC – The majority of British Columbians make socially conscious choices in their lives, but when it comes to their financial institution, most never research the type of businesses or organizations it funds, according to a new Vancity... Read more

Half of Working Women in Canada Have Endured Sexual Harassment

But fewer than three-in-ten chose to report these incidents to a superior or human resources department. Vancouver, BC – At a time of enhanced discussions about workplace etiquette and the #MeToo phenomenon, a sizeable proportion of working women in Canada... Read more

British Columbia Motorists Set to Repeat Last Year’s Winter Driving Mistakes

More than three-in-five drivers don’t feel they have to do anything different for winter driving this year. Burnaby, BC – BCAA’s latest annual Winter Driving Survey—conducted by Insights West—shows that, despite many motorists experiencing a winter driving incident last year,... Read more

British Columbians Would Move Family Day to Third Monday in February

Seven-in-ten residents support the change, which would see BC observe the holiday on the same day as seven other Canadian provinces. Vancouver, BC – Most British Columbians are in favour of changing the date of the February statutory holiday, a... Read more

Community-Based Programs Enhance Seniors’ Lives in the Lower Mainland

Seniors aged 65 to 74 are more likely to be spending time on structured and informal activities than their younger and older counterparts. Vancouver, BC – Seniors who reside in Metro Vancouver and the Fraser Valley and participate in or... Read more

Across Canada, Alberta is “Dream Province” for Halloween Trick-or-Treaters

A majority of Canadians believe specific types of costumes are “inappropriate” for both kids and adults. Vancouver, BC – More than three-in-four Canadians will take part in activities to celebrate Halloween this year, with Albertans leading the country as the... Read more

A Third of Canadian Social Media Users Have Encountered “Fake News”

Most time is spent on Facebook, but YouTube, Snapchat and Instagram are growing—particularly with young adults. Vancouver, BC – A surge in usage of Instagram and Snapchat across Canada, a worrying incidence of “fake news” and a high level of... Read more

Metro Vancouver Parents Reaping Benefits from Out-of-School Programs

Metro Vancouver Parents Reaping Benefits from Out-of-School Programs Parents say their kids are learning something new, becoming more sociable and improving their school performance. Vancouver, BC – Parents of children aged 6 to 12 report benefits from enrolling their kids in... Read more

British Columbians Support Ban on All Grizzly Bear Hunting

Nine-in-ten welcome the provincial government’s decision to ban trophy hunting of grizzlies in the province. Vancouver, BC – Three-in-four British Columbians believe no grizzly bears should be hunted in the province, a new poll by Insights West conducted in partnership... Read more

Half of British Columbians Skip Lunch at Least Once a Week

Residents aged 55 and over are more likely to watch television while having dinner than their younger counterparts. Vancouver, BC – A large proportion of British Columbians are skipping meals on weekdays because of work or other commitments, a new... Read more

Personal Connection Defines Charitable Giving in British Columbia

Three-in-ten residents have recently donated to health and health care-related organizations. Vancouver, BC – British Columbians are more likely to make a financial donation to charities that they have established a personal connection with, according to the Read more

More Parents in British Columbia Are Driving Aggressively in School Zones

BCAA asks parents to make a “new school year” resolution to improve driving habits Burnaby, BC – BCAA’s second annual School Zone Safety survey, conducted by Insights West, shows that driving in school zones has gone from... Read more

Drivers Putting Roadside Workers’ Lives at Risk in British Columbia

Law breaking, rubbernecking and speeding are some of the unsafe behaviours reported. Burnaby, BC – Summer is high season for vehicle breakdowns and a new survey— commissioned by BCAA and conducted by Insights West—shows that unsafe driver behaviours and ambivalence... Read more