Category: Lifestyle Research

Washington State Residents Excited for an NHL Team; Seattle and Vancouver Fans Looking Forward to Rivalry with the Canucks

An NHL rivalry between Seattle and Vancouver could bring major tourism benefits, as hockey fans from both sides of the border claim they’re likely to take a trip to watch a game in their rival city. Vancouver, BC – A... Read more

First holiday party season with legalized cannabis raises road safety concerns

A new BCAA survey reveals partygoers’ dangerous misconceptions and plans. Burnaby, BC – The first holiday season with legalized cannabis could be a dangerous one on BC roads according to a new BCAA survey released today, revealing people’s plans to... Read more

Most Western Canadians Planning to Get the Flu Shot This Season

Three-in-four residents believe getting vaccinated helps to protect the vulnerable and is the responsible thing to do. Vancouver, BC – In spite of misconceptions surrounding flu vaccinations, a new Insights West poll conducted on behalf of London Drugs has found... Read more

New survey reveals unsafe school zones during 2018 back-to-school week

BCAA and Preventable install “Pavement Patty” in busy Burnaby school zone to push for safer driving Burnaby, BC – A new survey that shows unsafe driving by parents in school zones across BC during back-to-school has BCAA and Preventable taking... Read more

Smartphones Overtake Television in Weekly Hours Viewed and Play an Increasingly Important (and Addictive) Part in the Lives of British Columbians

21% admit to being addicted to their Smartphone, and overall weekly usage has increased 20% since 2014. Vancouver, BC – Two-thirds of British Columbians (66%) say their smartphone plays a very important part in their lives, a significantly higher majority... Read more

Metro Vancouver Residents Believe Region is in the Midst of a Major Housing Crisis

Foreign home buyers, population growth, shadow flipping and money laundering are seen as the primary causes. Vancouver, BC – Metro Vancouver residents overwhelmingly agree that the region is facing a housing crisis and largely blame foreign home buyers, local population... Read more

Young British Columbians Face Onslaught of Financial Burdens in Light of Unaffordable Housing Market

Coast Capital Savings and Insights West partner to understand impact of current housing market on province’s youth Surrey, BC – In the online survey of a representative sample of 820 British Columbians, it is clear young people in the province... Read more

Firefighters and Nurses Top List of Canada’s Respected Professionals

Poor opinion of politicians and car salespeople continues across the country. Vancouver, BC – Firefighters and nurses are the only professionals respected by more than nine-in-ten Canadians, a new Canada-wide Insights West poll has found. In the online survey of a... Read more

Canadians May Dismiss Valentine’s Day, But Many Will Still Observe It

Politics and intimacy are among the most contentious issues for Canadian couples. Vancouver, BC – While four-in-five Canadians currently in a relationship dismiss Valentine’s Day as a “commercial enterprise”, three-in-four plan to celebrate the occasion tomorrow, a new Insights West... Read more

Working Canadians Want New Legislation to End the Gender Pay Gap

Three-in-four employed women think men and women who do the same job and have the same skill levels are not paid equally. Vancouver, BC – A significant majority of Canadians who currently work believe it is time to establish new... Read more

Hawaiians Dangerously Unprepared for a Catastrophic Event

Almost two thirds of residents lack a written plan, a meeting place and a designated shelter in the event of an actual emergency. Honolulu, HI – Less than a month after an alert sent shockwaves through the State of Hawaii,... Read more

Prospect of CFL Team in Atlantic Canada Excites Residents of Halifax

Half of the city’s residents are in favour of using public funds to build a multi-purpose stadium for the new franchise. Halifax, NS – Many residents of Halifax are looking forward to the Canadian Football League (CFL) establishing a team... Read more

Alberta’s Marijuana Framework Gets Positive Reviews from Residents

Support for legalizing cannabis increased in the province, but there is little appetite to make other drugs available. Calgary, AB – Many Albertans are satisfied with the marijuana-related policies recently introduced by the provincial government, a new Insights West poll... Read more

More Wine Drinkers in British Columbia Enjoying Local Varietals

Generation X leads the way in current consumption of BC wine, but Millennials are closing in. Vancouver, BC – Half of wine drinkers in British Columbia say their preferred wine is produced in the province, and two-in-five say they are... Read more

Few British Columbians know what their financial institution does with their money

  Vancouver, BC – The majority of British Columbians make socially conscious choices in their lives, but when it comes to their financial institution, most never research the type of businesses or organizations it funds, according to a new Vancity... Read more

Half of Working Women in Canada Have Endured Sexual Harassment

But fewer than three-in-ten chose to report these incidents to a superior or human resources department. Vancouver, BC – At a time of enhanced discussions about workplace etiquette and the #MeToo phenomenon, a sizeable proportion of working women in Canada... Read more

British Columbia Motorists Set to Repeat Last Year’s Winter Driving Mistakes

More than three-in-five drivers don’t feel they have to do anything different for winter driving this year. Burnaby, BC – BCAA’s latest annual Winter Driving Survey—conducted by Insights West—shows that, despite many motorists experiencing a winter driving incident last year,... Read more

British Columbians Would Move Family Day to Third Monday in February

Seven-in-ten residents support the change, which would see BC observe the holiday on the same day as seven other Canadian provinces. Vancouver, BC – Most British Columbians are in favour of changing the date of the February statutory holiday, a... Read more

Community-Based Programs Enhance Seniors’ Lives in the Lower Mainland

Seniors aged 65 to 74 are more likely to be spending time on structured and informal activities than their younger and older counterparts. Vancouver, BC – Seniors who reside in Metro Vancouver and the Fraser Valley and participate in or... Read more