Category: Technology Research

A Third of Canadian Social Media Users Have Encountered “Fake News”

Most time is spent on Facebook, but YouTube, Snapchat and Instagram are growing—particularly with young adults. Vancouver, BC – A surge in usage of Instagram and Snapchat across Canada, a worrying incidence of “fake news” and a high level of... Read more

Brands Find it Hard to Get in on the Social Media Conversation

Canadians spend most of their social media time (82%) being social—connecting with friends and acquaintances—and only 18% of it engaging with companies and brands. Vancouver, BC – Insights West released today its 2016 Canadian Social Media Monitor,... Read more

Chinese in Metro Vancouver Heavier Digital Media Users

Most Chinese residents in Metro Vancouver heavily use digital media; both English and Chinese-language media are often used by this growing target market. Vancouver, BC – A brief look at media habits reveals that Metro Vancouverites who either speak or... Read more

British Columbians Spend Nearly as much Time Using Smartphones as Watching Their TV Screens

Our tracking measures a 14% increase in smartphone hours of usage per week. Top pet peeves of Smartphone usage include people texting and driving, using devices in movie theatres, talking loud in public places and restaurant usage. Vancouver, BC – British... Read more

British Columbians Not Shy to Take Complaints to Social Media

Three-in-ten British Columbians (31%) have complained about a brand through social media—and few are satisfied with the response they received. Vancouver, BC – A sizeable proportion of British Columbians have used online social media platforms to criticize and complain about... Read more

British Columbians See No True Champion in Wireless Industry Debate

A large majority of BC residents want to see more competition, but a foreign carrier is only appealing to half of them. Vancouver, BC – British Columbians have been paying attention to recent discussions about the state of Canada’s wireless... Read more

Your Insights on Technology and Back to Routine/ School in Alberta

Two-in-five (41%) Albertans and half (50%) of parents of school-age children are likely to buy at least one technology product during this “back to routine” time of year. While a touchscreen monitor is the top gadget on Albertans’ wish... Read more

Your Insights on Technology and Back to Routine/School in BC

Two-in-five (38%) of all British Columbians and half (52%) of parents of school-age children are likely to buy at least one technology product during this back-to-routine time of year. Laptops (46%) are the top purchase item among those who... Read more

Smartphone Users Expect More From Brands

Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours a day. What's more, 79% expect a good mobile experience from the brands they trust.   Fresh from Insights... Read more

Your Insights on Smartphones: Many British Columbians Are Addicted

Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. 18% of owners consider themselves... Read more

Your Insights on Social Media in BC

Despite rumours of Facebook’s impending decline, the social media giant is still dominant: the majority (67%) of BC adults visit Facebook at least once a week and one-half (50%) use it daily; also, 25% are using it more often... Read more

Your Insights on Social Media in Alberta

Despite speculation of Facebook’s demise, the social media website still has mass appeal. Three-quarters (75%) of Albertan adults use Facebook, with more than half (56%) visiting the site at least once per week and 39% using it every day. Calgary,... Read more

Your Insights on Christmas Tech Gifts

Technology gifts are the number-one Christmas gift choice among BC adults (20%) and the number-one teen choice (59%) by a significant margin. Apple products continue to dominate choice share (59% pick the brand as a first choice among 13 items) Vancouver,... Read more