Category: Reports

2018 Smartphone Insights Report

Smartphone ownership in British Columbia is now near universal growing by 25% over the past four years to the point where 85% (+17) of residents, including 95% (+2) of those aged 18-34, now report owning one. Our 2018 Smartphone Insights... Read more

Sexual Harassment in the Workplace: Is the Market Research Industry Exempt?

Prepared for the 2018 Annual MRIA Conference, this report explores our ground-breaking research on sexual harassment in Canadian workplaces and utilizes new data to examine how prevalent this is within the market research industry. Read more

2018 Canadian E-commerce Monitor

Insights West has partnered with Ayima, an award-wining digital marketing agency, to assess the state of e-commerce in Canada in 2018 and highlight key trends that can help savvy marketers and retailers improve online sales. Read more

Metro Vancouver Multicultural Insights Report

46% of the Metro Vancouver population is of Asian descent; how well do you understand this growing segment? Using the latest numbers from Statistics Canada, Insights West has generated the Metro Vancouver Multicultural Insights Report to highlight: Historical... Read more

2017 Winery Brand Reputation Insights Monitor

Are you a lover of British Columbia's wines? Insights West and Will Creative’s unique 2017 Winery Brand Reputation Insights Monitor assesses the BC winery landscape from a consumer perspective, measuring: Awareness of and familiarity with wine brands relative to each other and... Read more

2017 Social Media Monitor

See what's trending now in Canada's social media landscape Our 2017 Canadian Social Media Monitor provides high-level insights into relevant shifts in the social media landscape that you can directly apply to your marketing strategy. Read more

2017 Charitable Giving Insights Report

Insights West’s syndicated Charitable Giving Insights Study returns for 2017! Our third wave of this study surveyed 1,255 British Columbians to uncover attitudes towards overall charitable giving as well as perceptions on specific dimensions for the... Read more

Ethnic Marketing in Vancouver

Vancouver ranks as one of the most multicultural cities in the world and the most "Asian" city outside of Asia when we look at the breakdown of our population, but how do we effectively market to this often overlooked... Read more

Canadian Economic Report – April 2017

Our latest Economic Insights Tracker explores attitudes towards the Canadian economy, household finances, investments and costs. Specific highlights from this short report include: Perceptions of current economic conditions in Canada. Predictions on whether the Canadian economy... Read more

Economic Insights Tracker – January 2017

Tracking economic confidence in British Columbia since 2014, our Economic Insights Tracker reveals how residents foresee 2017 unfolding in relation to the trajectory of the provincial economy and their personal finances. Highlights from this short report... Read more

Metro Vancouver’s Millennial Workforce – 5 Myths Debunked

Earlier this year, we conducted our third annual “Dream Employer” poll utilizing our Employee Satisfaction Insights tool–a tool that allows organizations to accurately assess employee satisfaction and compare results to normative benchmarks in order to... Read more

How Satisfied and Loyal are YOUR employees?

According to our Employee Insights poll, only 42% say they have no plans to leave their current employer. For a 3rd consecutive year, Insights West, together with Miles Employment Group and the Greater Vancouver Board of Trade, conducted the Dream... Read more

Brands Find it Hard to Get in on the Social Media Conversation

Canadians spend most of their social media time (82%) being social—connecting with friends and acquaintances—and only 18% of it engaging with companies and brands. Vancouver, BC – Insights West released today its 2016 Canadian Social Media Monitor,... Read more

Are all Travellers the Same?

  According to the World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers and $1.53 trillion in global revenues. Insights West was interested in learning more about Canadians' travel behaviour and preferences.... Read more

Super Bowl Ads: Are They Worth it?

Super Bowl. Arguably, it’s the single largest, and most impactful television event in the world every year. Equally sharing the limelight is the advertising associated with it. Last year, marketers spent $521M on 61 brands--often for a single $4.5M... Read more

2014 Dream Employer

  Insights West, Miles Employment Group and the Vancouver Board of Trade partnered together for a second consecutive year to find out whom British Columbians consider to be the Dream Employers in the province and why.... Read more

Vancouver is Ripe for New Transportation Options

  Insights West conducted a second wave of research for Ripe Rides, looking at the experiences of Metro Vancouverites during the month of December 2014. Click here to access the full infographic.   Read more

Smartphone Insights – 2014

Since last year, smartphone ownership has grown to 68% (+4%) and usage has increased by 14% in British Columbia. Download a copy of this year's Insights West & iamota Smartphone Report to see whether our related... Read more

The 2013 Dream Employer Study

Conducted by Insights West in partnership with Miles Employment Group and Business in Vancouver. When we asked British Columbians to tell us who their "Dream Employer" would be, we got a huge range of responses, with... Read more

Should I Stay or Should I Go?

Fifty-five per cent of employees in BC would seriously consider leaving their job if a better one came along, according to BC HRMA and Insights West. Vancouver, BC — More than half (55%) of all BC employees are susceptible to... Read more