Category: Reports

2017 Social Media Monitor

See what's trending now in Canada's social media landscape Our 2017 Canadian Social Media Monitor provides high-level insights into relevant shifts in the social media landscape that you can directly apply to your marketing strategy. Read more

2017 Charitable Giving Insights Report

Insights West’s syndicated Charitable Giving Insights Study returns for 2017! Our third wave of this study surveyed 1,255 British Columbians to uncover attitudes towards overall charitable giving as well as perceptions on specific dimensions for the... Read more

Ethnic Marketing in Vancouver

Vancouver ranks as one of the most multicultural cities in the world and the most "Asian" city outside of Asia when we look at the breakdown of our population, but how do we effectively market to this often overlooked... Read more

Canadian Economic Report – April 2017

Our latest Economic Insights Tracker explores attitudes towards the Canadian economy, household finances, investments and costs. Specific highlights from this short report include: Perceptions of current economic conditions in Canada. Predictions on whether the Canadian economy... Read more

Economic Insights Tracker – January 2017

Tracking economic confidence in British Columbia since 2014, our Economic Insights Tracker reveals how residents foresee 2017 unfolding in relation to the trajectory of the provincial economy and their personal finances. Highlights from this short report... Read more

Metro Vancouver’s Millennial Workforce – 5 Myths Debunked

Earlier this year, we conducted our third annual “Dream Employer” poll utilizing our Employee Satisfaction Insights tool–a tool that allows organizations to accurately assess employee satisfaction and compare results to normative benchmarks in order to... Read more

How Satisfied and Loyal are YOUR employees?

According to our Employee Insights poll, only 42% say they have no plans to leave their current employer. For a 3rd consecutive year, Insights West, together with Miles Employment Group and the Greater Vancouver Board of Trade, conducted the Dream... Read more

Brands Find it Hard to Get in on the Social Media Conversation

Canadians spend most of their social media time (82%) being social—connecting with friends and acquaintances—and only 18% of it engaging with companies and brands. Vancouver, BC – Insights West released today its 2016 Canadian Social Media Monitor,... Read more

Are all Travellers the Same?

  According to the World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers and $1.53 trillion in global revenues. Insights West was interested in learning more about Canadians' travel behaviour and preferences.... Read more

Super Bowl Ads: Are They Worth it?

Super Bowl. Arguably, it’s the single largest, and most impactful television event in the world every year. Equally sharing the limelight is the advertising associated with it. Last year, marketers spent $521M on 61 brands--often for a single $4.5M... Read more

2014 Dream Employer

  Insights West, Miles Employment Group and the Vancouver Board of Trade partnered together for a second consecutive year to find out whom British Columbians consider to be the Dream Employers in the province and why.... Read more

Vancouver is Ripe for New Transportation Options

  Insights West conducted a second wave of research for Ripe Rides, looking at the experiences of Metro Vancouverites during the month of December 2014. Click here to access the full infographic.   Read more

The 2013 Dream Employer Study

Conducted by Insights West in partnership with Miles Employment Group and Business in Vancouver. When we asked British Columbians to tell us who their "Dream Employer" would be, we got a huge range of responses, with... Read more

Should I Stay or Should I Go?

Fifty-five per cent of employees in BC would seriously consider leaving their job if a better one came along, according to BC HRMA and Insights West. Vancouver, BC — More than half (55%) of all BC employees are susceptible to... Read more

Your Insights on Employee Satisfaction in Alberta

Over half (54%) of employees would leave their current job for the right opportunity, despite the fact that many give their employer decent ratings (average rating of 7.2 on a 10-point scale). Calgary, AB – A recent online poll of... Read more

Smartphone Users Expect More From Brands

Nearly two-thirds (64%) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours a day. What's more, 79% expect a good mobile experience from the brands they trust.   Fresh from Insights... Read more

Giving Back to Our Community

Steve Mossop on Charitable Giving (Appearing in the April 2013 edition of VUE, the MRIA magazine) In the process of forming Insights West, following an 18-year career managing the Western Region at Ipsos, I determined that one of the... Read more