Alumni Engagement Insights is a brand new research tool developed by Insights West that allows post- secondary institutions to measure alumni engagement scores against normative benchmarks and learn where to strategically focus their efforts for the most impact.

Why Alumni Engagement Insights?

  • Fast turnaround
  • Local and recent normative database
  • Projectable, quantifiable data
  • Cost effective
  • Customizable
  • Add-on tools

What is Alumni Engagement Insights?

This brand new tool not only measures alumni engagement, but also provides relevant context through comparisons to competitive institutions. Measures on various key dimensions provide a detailed understanding of which areas clients should prioritize their efforts on.

  • 8-10 minute survey
  • Sample size of 200-1,000 or more

Alumni Engagement Insights measures:

  • Degree of connection since graduation
  • Participation in alumni activities
  • Likelihood to recommend
  • Overall school rating and for specific attributes including:
    • Education quality
    • Faculty
    • Overall reputation
    • Community support
    • Innovation
    • Trustworthiness
    • Management
    • Friendliness
    • Environmental responsibility
    • Preparation for the workforce

What do we get and how much does Alumni Engagement Insights cost?

  • n=1,000+: $14,000-$18,000
  • n=200-500: $10,000-$12,000
  • PowerPoint executive summary of results
  • Detailed tables
  • Comparisons against our normative data base
  • 12-15 customized questions

Insights West is a progressive, Western-based full service marketing research company with a passion for strategic thinking, client service and innovation.

Please contact us for more information on Alumni Engagement Insights:

Daile MacDonald, Research Director
Tel: 403.926.3192