Creative Test Insights is a research tool developed by Insights West that allows companies to test their creative, and get quantitative feedback against normative benchmarks.
Why Creative Test Insights?
- Fast turnaround
- Projectable, quantifiable data
- Normative database
- Multi-mode (TV, print, radio, online, concept tests/positioning)
- Local and recent norms
- Cost effective
- Add-on tools
What is Creative Test Insights?
Creative Test Insights is a research tool developed by Insights West that allows companies to test their creative (whether it be digital, print, TV or a concept) and get quantitative feedback against normative benchmarks.
- 5-7 minute survey
- Sample size of n=500 or n=250
- Creative Test Insights measures:
- Ad diagnostics
- Brand impact
What do we get, and how much does Creative Test Insights Cost?
- n=500: $13,000
- n=250: $10,000
- PowerPoint Executive Summary of results (~20 slides)
- Detailed tables
- Open-ended verbatims & analysis
- Comparisons against our normative database
Insights West is a progressive, Western-based full service marketing research company with a passion for strategic thinking, client service and innovation.
Please contact us for more information on Creative Test Insights:
Jane Ha-Trapp, Vice President