2018 Smartphone Insights Report September 4, 2018 Smartphone ownership in British Columbia is now near universal growing by 25% over the past four years to the point where 85% (+17) of residents, including 95% (+2) of those aged 18-34, now report owning one.
Our 2018 Smartphone Insights Report examines behaviours and attitudes surrounding these addictive devices and looks ...
Sexual Harassment in the Workplace: Is the Market Research Industry Exempt? June 20, 2018 Prepared for the 2018 Annual MRIA Conference, this report explores our ground-breaking research on sexual harassment in Canadian workplaces and utilizes new data to examine how prevalent this is within the market research industry.
Download the PowerPoint version, best viewed as a slide show.
2018 Canadian E-commerce Monitor April 10, 2018 Insights West has partnered with Ayima, an award-wining digital marketing agency, to assess the state of e-commerce in Canada in 2018 and highlight key trends that can help savvy marketers and retailers improve online sales. Download the 2018 Canadian E-commerce Monitor.
This study surveyed over 1,000 Canadians to uncover trends in:
Metro Vancouver Multicultural Insights Report February 2, 2018 46% of the Metro Vancouver population is of Asian descent; how well do you understand this growing segment?
Using the latest numbers from Statistics Canada, Insights West has generated the Metro Vancouver Multicultural Insights Report to highlight:
Historical and projected immigrant populations in Canada, BC and the Vancouver CMA
Birth regions of immigrant populations
2017 Winery Brand Reputation Insights Monitor December 19, 2017 Are you a lover of British Columbia’s wines?
Insights West and Will Creative’s unique 2017 Winery Brand Reputation Insights Monitor assesses the BC winery landscape from a consumer perspective, measuring:
Awareness of and familiarity with wine brands relative to each other and compared to other BC brands in the BRI database;
Perceptions of wine brands relative to ...
2017 Social Media Monitor October 12, 2017 See what’s trending now in Canada’s social media landscape
Our 2017 Canadian Social Media Monitor provides high-level insights into relevant shifts in the social media landscape that you can directly apply to your marketing strategy. Download this FREE report.
This year’s study uncovers fresh trends in:
Social media platforms that are gaining momentum ...
2017 Charitable Giving Insights Report September 22, 2017 Insights West’s syndicated Charitable Giving Insights Study returns for 2017! Our third wave of this study surveyed 1,255 British Columbians to uncover attitudes towards overall charitable giving as well as perceptions on specific dimensions for the 50+ charities that we’ve tracked since 2012. We have partnered with Joanne Turner, one ...
Ethnic Marketing in Vancouver July 7, 2017 Vancouver ranks as one of the most multicultural cities in the world and the most “Asian” city outside of Asia when we look at the breakdown of our population, but how do we effectively market to this often overlooked segment?
Insights West explored this topic at the 2017 Hamazaki Wong Summit ...
Canadian Economic Report – April 2017 April 28, 2017 Our latest Economic Insights Tracker explores attitudes towards the Canadian economy, household finances, investments and costs. Specific highlights from this short report include:
Perceptions of current economic conditions in Canada.
Predictions on whether the Canadian economy will improve, remain the same, or decline over the next 6 months.
The likelihood of receiving a ...
Economic Insights Tracker – January 2017 February 1, 2017 Tracking economic confidence in British Columbia since 2014, our Economic Insights Tracker reveals how residents foresee 2017 unfolding in relation to the trajectory of the provincial economy and their personal finances.
Highlights from this short report include:
perceptions of current economic conditions in BC.
predictions on whether the provincial economy will improve, remain ...