• Ethnic Marketing in Vancouver July 7, 2017 Vancouver ranks as one of the most multicultural cities in the world and the most “Asian” city outside of Asia when we look at the breakdown of our population, but how do we effectively market to this often overlooked segment? Insights West explored this topic at the 2017 Hamazaki Wong Summit ...
  • Canadian Economic Report – April 2017 April 28, 2017 Our latest Economic Insights Tracker explores attitudes towards the Canadian economy, household finances, investments and costs. Specific highlights from this short report include: Perceptions of current economic conditions in Canada. Predictions on whether the Canadian economy will improve, remain the same, or decline over the next 6 months. The likelihood of receiving a ...
  • Economic Insights Tracker – January 2017 February 1, 2017 Tracking economic confidence in British Columbia since 2014, our Economic Insights Tracker reveals how residents foresee 2017 unfolding in relation to the trajectory of the provincial economy and their personal finances. Highlights from this short report include: perceptions of current economic conditions in BC. predictions on whether the provincial economy will improve, remain ...
  • Metro Vancouver’s Millennial Workforce – 5 Myths Debunked August 5, 2016 Earlier this year, we conducted our third annual “Dream Employer” poll utilizing our Employee Satisfaction Insights tool–a tool that allows organizations to accurately assess employee satisfaction and compare results to normative benchmarks in order to identify areas of particular strength or weakness. As part of this study, we explored Millennials in ...
  • How Satisfied and Loyal are YOUR employees? May 26, 2016 According to our Employee Insights poll, only 42% say they have no plans to leave their current employer. For a 3rd consecutive year, Insights West, together with Miles Employment Group and the Greater Vancouver Board of Trade, conducted the Dream Employers Study to find out who Metro Vancouverites consider their “dream ...
  • Brands Find it Hard to Get in on the Social Media Conversation May 19, 2016 Canadians spend most of their social media time (82%) being social—connecting with friends and acquaintances—and only 18% of it engaging with companies and brands. Vancouver, BC – Insights West released today its 2016 Canadian Social Media Monitor, which tracks key trends in Canada’s social media landscape. Facebook is Still the Preferred Social ...
  • Are all Travellers the Same? September 1, 2015   According to the World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers and $1.53 trillion in global revenues. Insights West was interested in learning more about Canadians’ travel behaviour and preferences. In particular, Insights West was curious about how the declining Canadian ...
  • Super Bowl Ads: Are They Worth it? June 8, 2015 Super Bowl. Arguably, it’s the single largest, and most impactful television event in the world every year. Equally sharing the limelight is the advertising associated with it. Last year, marketers spent $521M on 61 brands–often for a single $4.5M commercial that aired only once to 180 million people in North ...
  • 2014 Dream Employer February 12, 2015   Insights West, Miles Employment Group and the Vancouver Board of Trade partnered together for a second consecutive year to find out whom British Columbians consider to be the Dream Employers in the province and why. Insights West surveyed over 3,300 British Columbians to understand how current employers in the province ...
  • Vancouver is Ripe for New Transportation Options January 13, 2015   Insights West conducted a second wave of research for Ripe Rides, looking at the experiences of Metro Vancouverites during the month of December 2014. Click here to access the full infographic.