• 2019 Charitable Giving Insights Report October 9, 2019 Need to know the latest on charitable giving in British Columbia? The 2019 Charitable Giving Insights report gives you the scoop! Since 2012, Insights West has tracked public perceptions on specific dimensions for more than 50 charities. Find out how BC’s charitable organizations rate and compare among those measured. The fourth ...
  • Canadian Economic Insights Monitor in BC: August 2019 September 17, 2019 Tracking confidence about Canada’s economy with a focus on the attitudes of British Columbians, our Economic Insights Monitor reveals how BCers foresee the rest of 2019 unfolding and how 2020 will begin in relation to the trajectory of the national economy and their personal finances. Highlights from this short report include: Perceptions of current economic conditions ...
  • 2019 Social Media Insights July 8, 2019 Get the latest insights on social media usage, trends, and engagement in Canada. Which social media platforms are growing? How are Canadians interacting with brands on social? And what do they think about targeted ads and content? Those answers and more can be found in the 2019 Canadian Social Media Insights ...
  • 2019 Climate Change Insights March 12, 2019 Climate Change is a “hot” topic today, and Insights West has recently investigated Canadians’ opinions on the subject. Our 2019 Climate Change Insights Report provides various compelling insights into Canadian views on Climate Change. This study surveyed over 1,300 Canadians to uncover sentiment around: Beliefs and familiarity with climate change Perceived causes of ...
  • Economic Insights Tracker – January 2019 February 25, 2019 Tracking economic confidence among Canadians and a focus on the attitudes of British Columbians, our Economic Insights Tracker reveals how consumers foresee 2019 unfolding in relation to the trajectory of the national economy and their personal finances. Highlights from this short report include: Perceptions of current economic conditions in Canada; Predictions on whether the Canadian economy will ...
  • 2018 Smartphone Insights Report September 4, 2018 Smartphone ownership in British Columbia is now near universal growing by 25% over the past four years to the point where 85% (+17) of residents, including 95% (+2) of those aged 18-34, now report owning one. Our 2018 Smartphone Insights Report examines behaviours and attitudes surrounding these addictive devices and looks ...
  • Sexual Harassment in the Workplace: Is the Market Research Industry Exempt? June 20, 2018 Prepared for the 2018 Annual MRIA Conference, this report explores our ground-breaking research on sexual harassment in Canadian workplaces and utilizes new data to examine how prevalent this is within the market research industry. Download the PowerPoint version, best viewed as a slide show.
  • 2018 Canadian E-commerce Monitor April 10, 2018 Insights West has partnered with Ayima, an award-wining digital marketing agency, to assess the state of e-commerce in Canada in 2018 and highlight key trends that can help savvy marketers and retailers improve online sales. Download the 2018 Canadian E-commerce Monitor. This study surveyed over 1,000 Canadians to uncover trends in: Online ...
  • Metro Vancouver Multicultural Insights Report February 2, 2018 46% of the Metro Vancouver population is of Asian descent; how well do you understand this growing segment? Using the latest numbers from Statistics Canada, Insights West has generated the Metro Vancouver Multicultural Insights Report to highlight: Historical and projected immigrant populations in Canada, BC and the Vancouver CMA Birth regions of immigrant populations Trends ...
  • 2017 Winery Brand Reputation Insights Monitor December 19, 2017 Are you a lover of British Columbia’s wines? Insights West and Will Creative’s unique 2017 Winery Brand Reputation Insights Monitor assesses the BC winery landscape from a consumer perspective, measuring: Awareness of and familiarity with wine brands relative to each other and compared to other BC brands in the BRI database; Perceptions of wine brands relative to ...