– Western Canada’s Largest Panel

Insights West is on track with an ambitious plan to build the largest research panel in Western Canada. is our in-house access panel offering on-demand samples for both Insights West clients, and research suppliers, when you’re looking for Western Canadian populations. Click on the image below to download the printable information sheet. is designed with hard-to-match advantages


  • Aiming to be the largest consumer panel in Western Canada
  • Able to accommodate many projects simultaneously
  • Over 100 data points for efficient sampling of target population
  • Best resource for general population or hard-to-reach targets


  • Recently recruited panellists are fresh and engaged
  • Lower incidence of professional respondents
  • Higher incidence of single-panel membership
  • Fewer obsolete records
  • Profiling data is highly accurate


  • Mobile-only households identified
  • Mobile device users able and willing to participate in submitting photos, video, other “techno-ethnographic” research
  • Mobile-optimized surveys
  • SMS reminders to panelists, and other text engagement

Social Media-Savvy

  • Usage of all social media is part of profiling data
  • Greater potential to learn from opinion-shapers
  • Ability to target heavy social media users

Transparent and Diverse Recruiting

  • Most companies don’t divulge their sourcing – we do
  • Our broad recruiting strategies build a more robust, diverse panel
  • Partnering programs with clients
  • Contact us to learn more about our panel sourcing

Highly Engaged Panelists

  • Rewards and incentives much more generous than the industry average
  • Panellist interaction makes participation meaningful
  • Quick turnaround and sharing of findings fosters engagement
  • Response rates higher than industry average

Demographically Representative

  • Includes representative numbers of hard-to-recruit groups such as males; 18 – 34 year olds
  • Less weighting of results means greater reliability
  • Balanced composition is maintained through fine-tuned recruitment strategies

Please contact us for more information on the Your Insights Panel:

Ricardo Diaz, Senior Panel Manager
Tel: 604.716.4549

For projects requiring national (Canadian), US, or international sample, sourcing will be handled by our partners.