• Top 10 Insights from 2017 January 12, 2018 Last year, Insights West polled Canadians on several interesting and important issues, culminating in over 50 public press releases on topics as diverse as sexual harassment in the workplace, trophy hunting, marijuana legalization, social media habits, housing affordability, diet, political leaders and more. Here is our annual list of “Top ...
  • Outlook 2018: BC NDP faces pressure to deliver on campaign promises December 19, 2017 By Mario Canseco for Business In Vancouver The year that is about to end was unlike any other in British Columbia’s political history. A close provincial election ultimately gave us two speeches from the throne, a government agreement encompassing the BC NDP and the BC Green Party, and six people running ...
  • Vancouver Insights Centre Celebrates its 2nd Anniversary November 28, 2017 Two years ago, Insights West took ownership of one of Vancouver’s most highly regarded focus group and meeting facilities, re-branding and re-opening it as Vancouver Insights Centre. Several improvements to the Centre have been made this past year—including: Maggie Wilkins: Maggie oversees the everyday operations as our new Facilities Manager. Her ...
  • Canadians’ view of residential schools varies by age and region November 23, 2017 By: Mario Canseco “Instead of the isolation and neglect of the past, a free and equal chance with children in urban centres.” This is the voice of a male narrator in a March 1955 CBC television piece about Canada’s residential schools. Since that piece aired more than six decades ago, the way Canadians look at residential schools ...
  • Omnibus Insights Delivers Actionable Results November 6, 2017 Besides helping us successfully predict 23 elections in a row, Insights West’s weekly Omnibus provides an accurate assessment of public sentiment and impacts several decisions in our community. Here are some examples of our research in action:   Topic: Grizzly Bear Trophy Hunting in BC Date: December 2, 2016 (tracking 2013 – 2017) Finding: ...
  • Don’t Let Semantics Stop Momentum on Child Care September 22, 2017 By: Mario Canseco The early days of a new government are always tough. There are many choices at hand, decisions to be made and voters to please. In the case of B.C., the agreement between the province’s NDP and the Green party adds a layer of intricacy that has not been ...
  • Do you have an important question you’d like to ask British Columbians? June 5, 2017 Omnibus Insights is the perfect vehicle to gauge the opinions of 800 BC residents quickly, easily and accurately at a fraction of the cost of a stand-alone project. Insights West has successfully predicted 23 election outcomes using our sampling, panel and research expertise. We’ve also helped clients to craft, field and ...
  • Insights West Accurately Calls BC Election May 10, 2017   This month’s election will go down in the history books as BC’s closest provincial election in a nail-biting, electric conclusion. It was also a significant night for Insights West, because once again, it validated our approach to election polling, as we were the only research company to predict a tie ...
  • Five Things to Ponder When Looking at Polls April 10, 2017 By Mario Canseco 1) “A snapshot” A public opinion poll is not predictive of behaviour that will take place a week, a month or a year later. Pollsters track perceptions of residents on a wide range of issues every day, both for clients and the media. The adage of “a poll is ...
  • Insights West Celebrates its 5th Anniversary! March 1, 2017   Today, we celebrate our 5th anniversary of our date of incorporation! Here’s our fifth annual “Top 10 Accomplishments” that celebrate our milestones and achievements over the past year. 1.    Strong growth. This past year, we grew our business by nearly 30%. This growth has come primarily from gaining new accounts, from ...