British Columbian Men Look Forward to World Cup

Most male residents plan to watch soccer games at home, but women do not share their enthusiasm.

Vancouver, BC – The Brazil 2014 Soccer World Cup will be followed enthusiastically by a majority of men in British Columbia, a new Insights West poll has found.

In the online survey of a representative provincial sample, two-in-five residents (39%) say they are planning to follow the Brazil 2014 World Cup “very closely” or “moderately closely.” Earlier this year, 57% of British Columbians said they planned to follow the Sochi Winter Olympics “very closely” or “moderately closely.”

The proportion of current soccer enthusiasts is lower than that of British Columbians who are paying attention to the Stanley Cup Final (50%), but decidedly higher than those who are following the NBA Finals (14%).

There is a sizeable gender gap on the World Cup, with 52% of men saying they plan to follow the event “very” or “moderately” closely, compared to just 28% of women.

The level of excitement for the World Cup stands at 40% across BC, but jumps to 51% among men and 49% among residents aged 18-to-34. In comparison, excitement about the Stanley Cup Final is slightly higher at the provincial level (44%), whereas the NBA Finals are at the bottom of the list (13%).

Almost half of residents (48%) plan to watch World Cup games, with 44% of them saying they will watch them at home.

“There are bound to be some interesting discussions about the remote control in BC households during the next month,” says Mario Canseco, Vice President,, Public Affairs at Insights West. “While 59% of BC men plan to watch the games at home, only 31% of women are willing to join them.”

Other options that British Columbians will contemplate to watch the games are to visit a bar or pub (19%), and 10% of residents say they will watch the World Cup online (streaming video) during work hours—including 15% of men and 18% of British Columbians aged 18-to-34.

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“With some of the games taking place in the morning, some British Columbians who work with computers plan to make the most of technology and watch at the office,” continues Canseco. “This may happen more often with teams known to have a large following in Metro Vancouver, such as next Monday at 9:00 am, when Portugal plays Germany.”

When asked which team would win the World Cup, Brazil was the top choice of the 417 British Columbians who hazarded a guess (44%), followed by Spain (16%), Germany (11%), Italy (7%), Argentina (6%), Portugal and the Netherlands (3% each) and England (2%).

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has eleven full-time and five part-time employees.

About this Release:

Results are based on an online study conducted from June 9 to June 11, 2014, among 763 British Columbians who are aged 18+ and are Your Insights panel members. YourInsights.ca is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for age, gender and region. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 3.6 percentage points, nineteen times out of twenty. Click here to view the detailed data tabulations for this study.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West
778-929-0490
mariocanseco@insightswest.com

 

Photograph: Arthur Boppre