Calgary Residents Eager for the Return of Uber

Overall, Calgary residents have a positive overall opinion of Uber.

Calgary, AB – The majority of Calgarians would like to see Uber returning to the city’s streets, a new Insights West poll has found.

In the online survey of a representative sample of Calgary residents, 85% of respondents say they support the reintroduction of Uber to Calgary – including 93% of those aged 18-to-34, 84% of those aged 35-to-54 and 77% of those aged 55 or older. Those who are single are also more likely to support Uber (92%).


Uber has not operated in Calgary since February, after City Council passed a new ride-sharing bylaw.

Close to nine-in-ten Calgarians believe that services such as Uber are beneficial to local residents, because they provide a more affordable means of transportation for riders (88%) and flexible earnings opportunities for drivers (also 88%).

Among those who have stated an overall opinion of Uber, positive perceptions outrank negative ones by a 3-to-1 margin (77% to 23%). Younger 18-34 year olds (89%) and those who are single (84%) have the most favourable opinions of Uber. Less than two-in-ten (18%) are unable to provide an evaluation.

“Clearly, Calgarians are very supportive of Uber’s return to Calgary,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “In today’s tough economic conditions, Uber is regarded as a positive presence for both riders and drivers.”

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

About this Release:

Results are based on an online study conducted from November 17-18, 2016, among 524 adult residents of Calgary. The data has been statistically weighted according to Canadian census figures for age and gender. The margin of error – which measures sample variability – is +/-4.3 percentage points. Click here to view the full report.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West