Misconceptions on Prostate Cancer Widespread in British Columbia

While half of residents know someone who has faced the disease, only 34% of men have discussed it with their doctor.

Vancouver, BC – Many British Columbian men have failed to discuss prostate cancer with their physician, and slightly less than half of them are very familiar with an important screening test for the disease, a new Insights West poll conducted in partnership with Prostate Cancer Canada has found.

In the online survey of a representative provincial sample, 41% of respondents in British Columbia correctly identified that a man should consult a doctor to see if he should have a test of his prostate health when he is “in his 40s.”

Across the province, 50% of residents know someone who has faced prostate cancer. However, just 34% of male respondents have talked about prostate cancer with their doctor, and, among women who are currently “in a relationship” with a man, only 61% have discussed prostate cancer with their significant other.


“While the amount of conversations about prostate cancer between male patients and doctors increases with age, the numbers are still not ideal,” says Mario Canseco, Vice President, Public Affairs at Insights West. “While almost half of British Columbian men are aware of what prostate cancer can do, just over a third of them have actually discussed the topic with their physician.”

In addition, only 46% of men in British Columbia claim to be “very familiar” with the prostate specific antigen (PSA) test, and just 15% correctly identified that approximately one-in-seven Canadian men will be diagnosed with prostate cancer this year.

“When prostate cancer is detected early, the survival rate can be more than 90%,” says Rocco Rossi, President and CEO of Prostate Cancer Canada. “We need men to become more aware of their risk, the PSA test and their health. And we want men to have more conversations about those things – with their healthcare providers, absolutely, but also with their family and friends.”

On June 5th, Prostate Cancer Canada will hold the first “Pants Off for Prostate Cancer” event in Vancouver Join us for Vancouver’s first Pants Off for Prostate Cancer event in support of Prostate Cancer Canada and with 50% of proceeds benefiting the Vancouver Prostate Centre. Pants Off Vancouver is a night where along with their coats, men and women will be encouraged to check their pants at the door. What follows will be an unforgettable and fashionably fun evening with women and men in their boxers – all for a good cause!

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has ten full-time and five part-time employees.

About Prostate Cancer Canada

Prostate Cancer Canada is the only national foundation dedicated to the elimination of the disease through research, education support and awareness. Our goals are twofold – to fund research that will uncover better diagnostic and treatment options and to provide comprehensive support services for those living with prostate cancer.

About this Release:

Results are based on an online study conducted from May 22 to May 26, 2014, among 607 British Columbians who are aged 18+ and are Your Insights panel members. YourInsights.ca is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for age, gender and region. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 4.0 percentage points, nineteen times out of twenty. Click here to view the detailed data tabulations for this study.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West

Jillian Hermansen
Prostate Cancer Canada
416-441-2131, Ext. 239