Most Canadians Still Happy After Four Years Without the Penny

Getting rid of the nickel is not a popular idea among Baby Boomers and Generation X, but Millennials are divided.

Vancouver, BC – Most Canadians are happy with the disappearance of the one-cent coin from their currency, a new nationwide Insights West poll has found.

In the online survey of a representative sample of Canadians, 73% of residents agree with the federal government’s decision to take the penny out of circulation four years ago, while only 20% disagree.

The highest level of agreement with the termination of the penny is observed among men (77%), Canadians aged 55 and over (also 77%) and British Columbians (85%).

In spite of these results, few Canadians are in favour of eliminating the nickel and having the dime as Canada’s smallest valued coin. When asked if the five-cent piece should be taken out of circulation, 58% of Canadians disagreed with this course of action.

There is a generational divide on the future of the nickel. Canadians aged 35-to-54 (58%) and 55 and over (71%) voice a strong level of opposition to scrapping the nickel. Those aged 18-to-34 are split: 44% would ditch the nickel, and 45% would keep it.


“Millennials are more accustomed to paying for small purchases through technology than older Canadians,” says Mario Canseco, Vice President, Public Affairs at Insights West. “This helps explain why they would be more likely to support the demise of the nickel than their older counterparts.”

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

Most of our surveys are conducted through our Your Insights panel. The Your Insights panel is comprised of 30,000 Canadians who share their opinions on a variety of political, economic, social and other issues while earning the opportunity to get paid and win great prizes. If you’re interested in joining, please register at

About this Release:

Results are based on an online study conducted from January 12 to January 17, 2017, among a representative sample of 1,007 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points. View the detailed data tabulations.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Benson Kua