Nurses, Doctors and Scientists Are Canada’s Most Respected Professionals

Only one-in-four Canadians have a positive opinion of politicians.

Vancouver, BC – For the second year in a row, nurses are the most respected professionals in the country, a new Canada-wide Insights West poll has found.

In the online survey of a representative national sample, 92% of Canadians say they have a positive opinion of nurses—exactly the same proportion who felt this way about this particular profession in the 2016 Insights West survey.

More than four-in-five Canadians outline positive views on doctors (89%, +4 since 2016), scientists (89%, +3), farmers (88%, -3), veterinarians (88%, +1), architects (87%, +4), teachers (85%, =), engineers (84%, +2), accountants (81%, +2) and dentists (81%, +3).

More than two thirds of Canadians hold seven other professionals in high regard: police officers (76%, =), auto mechanics (74%, +4), psychiatrists (73%, +9), military officers (73%, +4), judges (72%, +7), athletes (71%, -1) and actors and artists (68%, -5).

The ranking is slightly lower for journalists (62%, +4), priests and ministers (59%, +3), building contractors (54%, -3), lawyers (50%, +2), realtors and real estate agents (50%, +1), bankers (50%, -3) and business executives (47%, -1).

Pollsters are seen in a positive light by a third of Canadians (34%, =) while fewer feel the same way about car salespeople (28%, -2) and politicians (24%, +1).

Politicians are at the top of the list as far as negative perceptions are concerned (72%, +1), followed by car salespeople (66%, +5), pollsters (48%, +6), business executives (47%, +4) and lawyers (46%, +1).

“As was the case in 2016, politicians and car salespeople are not particularly revered by Canadians,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “Still, there are some subtle differences across provinces and age groups when it comes to other professions.”

In Quebec, 54% of residents have a negative opinion of lawyers, significantly higher than the Canadian average of 46%. Albertans are more likely to have a negative opinion of pollsters (54%, compared to 48% across Canada). British Columbians are more likely to hold negative views on realtors (54%, compared to the Canadian average of 45%).

Half of Canadians aged 18-to-34 have a negative opinion of business executives (51%, compared to 47% among all Canadians) and bankers (50%, compared to 45% among all Canadians).

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

Most of our surveys are conducted through our Your Insights panel. The Your Insights panel is comprised of 30,000 Canadians who share their opinions on a variety of political, economic, social and other issues while earning the opportunity to get paid and win great prizes. If you’re interested in joining, please register at yourinsights.ca.

About this Release:

Results are based on an online study conducted from May 26 to June 2, 2017, among a representative sample of 1,257 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 2.8 percentage points. View the detailed data tabulations.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West
778-929-0490
mariocanseco@insightswest.com