In Alberta, only 12% of residents believe the name and logo of the CFL franchise is unacceptable.
Vancouver, BC – In light of several discussions about the use of indigenous names and imagery in North American sport franchises, fewer than three-in-ten Canadians believe this practice is unacceptable for five current teams, a new Insights West poll has found.
In the online survey of a representative national sample, 57% of Canadians say the name and logo of the Edmonton Eskimos of the Canadian Football League (CFL) is “acceptable,” while 21% find it “unacceptable” and 23% are undecided.
Canadians aged 18-to-34 (33%), Ontarians (27%), Women (24%) and those who voted for the Liberal Party in the 2015 federal election (26%) are more likely to say that the name and logo of Edmonton’s CFL franchise is unacceptable.
Earlier this month, Edmonton Mayor Don Iveson urged the Edmonton Eskimos to consider a name change. In Alberta, 71% of residents think the name and logo of the CFL franchise is “acceptable,” while just 12% deem it “unacceptable.”
Across Canada, 27% of residents think the name and logo of the Washington Redskins of the National Football League (NFL) is “unacceptable,” and 21% feel the same way about the NFL’s Kansas City Chiefs.
The results are similar for two hockey franchises: the Chilliwack Chiefs of the British Columbia Hockey League (BCHL) (20%) and the Chicago Blackhawks of the National Hockey League (NHL) (19%).
“While the level of animosity towards the reliance on these five current names and logos is not extraordinarily high among Canadians, there are significant differences when it comes to age,” says Steve Mossop, President of Insights West. “Sizeable majorities of residents aged 55 and over think all names and logos tested are acceptable, but the proportion drops markedly among those aged 18-to-34.”
About Insights West:
Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.
Most of our surveys are conducted through our Your Insights panel. The Your Insights panel is comprised of 30,000 Canadians who share their opinions on a variety of political, economic, social and other issues while earning the opportunity to get paid and win great prizes. If you’re interested in joining, please register at yourinsights.ca.
About this Release:
Results are based on an online study conducted by Insights West from October 24 to October 26, 2017, among 1,005 Canadian adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.1 percentage points for the entire sample, nineteen times out of twenty. View the detailed data tabulations.
For further information, please contact:
President Insights West