Prospect of CFL Team in Atlantic Canada Excites Residents of Halifax

Half of the city’s residents are in favour of using public funds to build a multi-purpose stadium for the new franchise.

Halifax, NS – Many residents of Halifax are looking forward to the Canadian Football League (CFL) establishing a team in the city, a new Insights West poll has found.

In the online survey of a representative sample of Halifax residents, 45% say they are “very excited” or “somewhat excited” about the possibility of having a CFL team in Halifax—including 49% of men and 52% of residents aged 18-to-34.

Having a CFL team in Halifax would require the construction of a new multi-purpose stadium. Half of Halifax residents (50%) support using public funds to build this facility, while 44% are opposed.

Women (53%) and residents aged 18-to-34 (56%) are more supportive of financing the stadium’s construction with public funds, while those aged 55 and over are more likely to oppose the idea (51%).

If a CFL team is indeed established in Halifax, half of residents (50%) say they are “very likely” or “somewhat likely” to attend at least one game a year, and over a third (36%) would buy merchandise with the team’s logo.

In addition, two-in-five Halifax residents (40%) are likely to watch the team’s games at home, 23% are likely to watch the team’s games at a bar or pub and 17% are likely to purchase season tickets.

Halifax residents are currently more likely to describe themselves as fans of the National Hockey League (NHL) (56%), Major League Baseball (MLB) (40%) and the National Football League (NFL) (32%) than the CFL (27%). Fewer residents consider themselves fans of the National Basketball Association (NBA) (23%) and Major League Soccer (MLS) (17%).

“At this stage, Halifax residents are not following the CFL at the same level as other North American sports leagues,” says Mario Canseco, Vice President, Public Affairs, at Insights West. “The presence of a CFL team in the city would change the situation dramatically, both in terms of event attendance and merchandise sales.”

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

Most of our surveys are conducted through our Your Insights panel. The Your Insights panel is comprised of 30,000 Canadians who share their opinions on a variety of political, economic, social and other issues while earning the opportunity to get paid and win great prizes. If you’re interested in joining, please register at yourinsights.ca.

About this Release:

Results are based on an online study conducted by Insights West from January 26 to January 30, 2018, among 402 residents of the Halifax Regional Municipality. The data has been statistically weighted according to Canadian census figures for age and gender in the Halifax Regional Municipality. The margin of error—which measures sample variability—is +/- 4.9 percentage points for the entire sample, nineteen times out of twenty. View the detailed data tabulations.

For further information, please contact:

Steve Mossop
President, Insights West
778 379 1140
stevemossop@insightswest.com

 

Photograph: Ron Cogswell / CC BY