Vancouverites Not Sold on Downtown Casino Project

More than half of city residents would either reject the development permit, or postpone the decision until more research is conducted.

Vancouver, BC – The proposed relocation of the Edgewater Casino near BC Place is not instantly endorsed by a majority of Vancouver’s residents, a new Insights West poll conducted on behalf of Vancouver Not Vegas has found.

The online survey of a representative sample of City of Vancouver residents shows that 36 per cent would grant the development permit, but a majority would either reject it (23%) or postpone the decision so that more research can be conducted on the project’s benefits and drawbacks (34%).

Women (39%) and city residents aged 18-to-34 (42%) are the main groups that would like to see further exploration before the casino is authorized.

Vancouver residents reacted positively to some of the findings issued by Provincial Health Officer Perry Kendall, who recently released a report that examines legalized gambling in B.C. from a public-health perspective. In light of the report, 54 per cent of Vancouverites would postpone pending gambling developments so that more research can be conducted on their benefits and drawbacks—a proportion that climbs to 62 per cent among female respondents.

When asked about the proposed casino development, a majority of Vancouverites agree with the notion that it should keep regular bar hours like other establishments in the city (58%), that it should not be located in a residential area (57%), and that it will lead to more gambling problems and gambling addiction (55%). Residents are split on whether the relocation will lead to more criminal activity around the casino (44% agree, 46% disagree).

Four-in-five residents (79%) are in favour of implementing a government prevention and harm reduction strategy to decrease risk and harm associated with gambling addiction.


About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary and has ten full-time and five part-time employees.

About this Release:

Results are based on an online study conducted from November 28 to December 2, 2013, among 437 City of Vancouver residents who are aged 18+ and are Your Insights panel members. is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for age and gender. While statistical margins of error are arguably not applicable to online panels/online studies of this nature, we have assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of +/- 4.7 percentage points, nineteen times out of twenty. To view the detailed presentation, click here.

For further information, please contact:

Mario Canseco
Vice President, Public Affairs, Insights West


Photograph: Guilhem Vellut