Young British Columbians Committed to Giving Back to Their Community

A solid majority of young British Columbians (18-29 years old) place considerable importance on giving back to their community through volunteering and making charitable donations.

Vancouver, BC – In celebration of the 5th anniversary of their Youth Get It™ Community Councils, Coast Capital Savings partnered with Insights West to undertake a survey of British Columbians to understand how young people in BC view community involvement.

In the online survey of a representative sample of 820 British Columbians, the vast majority of young British Columbians (18-29 years old) display strong sentiments when it comes to giving back to their community. Close to four-in-five (79%) believe we are all part of a community and everyone should give back with their time and active participation. Similarly, nearly four-in-five (79%) feel that buying from socially and community responsible companies is one of the best ways of giving back. More than half – 57% – also assert that a key priority for them personally is volunteering their time in the local community.

Overall, while youth are less likely than their older counterparts to donate goods or dollars to charities, young British Columbians seem to walk the talk when it comes to engagement in their community and charitable organizations.

Youth are less likely to make a donation of goods (food, clothing, etc.) to a charity or non-profit organization (48% vs. 79% among 30+) or a financial donation (43% vs. 70% among 30+), but they are far more likely to post on social media about a community or charitable organization (43% vs. 33%) and equally likely to participate in a community or volunteer activity (37% vs. 43%) and engage in fundraising on behalf of a charity or non-profit organization (22% vs. 18%).

Of note, young people are much more motivated to get involved in their community for more than just supporting a particular cause; close to half (49%) say they are more likely to participate in charity or community events for the social aspect of having a good time and meeting people than for the charity’s cause itself.

Overall, a majority of 18-29 year old British Columbians (60%) say it is easy for them to find a charity they can believe in. This is far more than the number who find it easy to find inner peace (41%), true love (35%), or a politician who tells the truth (28%).

Youth issues are of particular interest to Coast Capital Savings, which has a community leadership mission of building a richer future for youth. Coast Capital Savings’ Youth Get It™ Community Council program celebrates its five-year anniversary this year. The program, comprised of three geographically independent councils (Fraser Valley, Metro Vancouver, Vancouver Island), recruits young community-minded people to make the credit union’s investment decisions for Coast Capital Savings’ Community Investment Grants program. In 2018 that represents over $1.5 million.

Coast Capital commissioned the Youth Week study to shine the spotlight on the good work that young people are doing in their communities and spread some good news at a time where society is quick to write young people off for a perceived apathy towards volunteerism, community leadership, and important social causes.

“Under 30s are in that stage in life where they often don’t have enough money to do exactly what they want” says Steve Mossop, President at Insights West. “But, even as they face these challenges, young British Columbians are getting involved and giving back to their community—especially when it comes to their time and social engagement.”

About Coast Capital Savings:

Coast Capital Savings is Canada’s largest credit union by membership. An Imagine Canada Caring Company, the credit union invested $5.6 million into local communities in 2017, focusing on empowering and engaging youth. Coast Capital is one of Canada’s Most Admired Corporate Cultures™, and is a winner of the Canada’s Best Managed Companies Platinum Club designation. It has 52 branches serving its 555,000 members in the Metro Vancouver, Fraser Valley, Vancouver Island and Okanagan regions of British Columbia. Product innovations include Canada’s first free chequing account from a full-service financial institution. To learn more, visit coastcapitalsavings.com.

About Insights West:

Insights West is a progressive, Western-based, full-service marketing research company. It exists to serve the market with insights-driven research solutions and interpretive analysis through leading-edge tools, normative databases, and senior-level expertise across a broad range of public and private sector organizations. Insights West is based in Vancouver and Calgary.

Most of our surveys are conducted through our Your Insights panel. The Your Insights panel is comprised of 30,000 Canadians who share their opinions on a variety of political, economic, social and other issues while earning the opportunity to get paid and win great prizes. If you’re interested in joining, please register at yourinsights.ca.

About this Release:

Results are based on an online study conducted from April 10 to 13, 2018, among a representative sample of 820 BC adults. The data has been statistically weighted according to Canadian census figures for age, gender and region. The margin of error—which measures sample variability—is +/- 3.4 percentage points. Click here to view the detailed data tabulations.

For further information, please contact:

Steve Mossop
President, Insights West
778 891 4762
stevemossop@insightswest.com